Must Read: What Happened to Mansur Gavriel, Beauty Marketer Speaks on Perils of Discounting

These are the stories making headlines in fashion on Tuesday.

Mansur Gavriel designers speak on life after the bucket bag
For Puck, Lauren Sherman examines the trajectory of Rachel Mansur and Floriana Gavriel, the designers behind "overnight sensation" Mansur Gavriel, following the release of their once-upon-a-time "It-bag" in 2013. A decade later, Sherman looks at how the past few years have been difficult for the brand with new ownership, store closures, the phasing out of the bucket bag trend and a drastic decline in its fashion buzz. Despite pressures to grow, the co-founders are choosing to stay committed to the brand's initial vision. "I guess maybe one thing I learned during this is that we are so clear on what we want," Mansur told Sherman. {Puck/paywalled}

Top beauty marketer on how discounting is "subconscious training" for consumers
Glossy's Lexy Lebsack reports on the power of less-frequent discounting in the beauty industry. She speaks with a top beauty marketer about how frequent discounting can subconsciously train customers to expect a sale every time they shop. By using sales and special codes effectively and sparingly, brands can make the most of their discount strategy. {Glossy/paywalled}

Can AI help retailers predict consumer demand?
Will AI-powered forecasting actually be able to predict what shoppers want to buy? Business of Fashion reporter Marc Bain writes that, while AI technology can offer effective assistance in predicting the future demand for a product, it can only go so far. AI, as a whole, is probabilistic, meaning varying levels of confidence and accuracy come with each shopping forecast. Therefore, many experts advise that the fashion industry implement the technology as a supplemental tool — not the end-all-be-all solution. {Business of Fashion/paywalled}

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