Must Read: Female Athletes Remain Overlooked by Brands, Can Abercrombie & Fitch Maintain Momentum?

These are the stories making headlines in fashion on Friday.

Female athletes remain largely overlooked by fashion and beauty brands 
Viewership of women's sports has continued to grow, which has opened up female athletes to more commercial opportunities (see: University of Iowa basketball player Caitlin Clark's deals with Nike, State Farm, Buick and more; as well as Louisiana State University's Angel Reese announcing she's entering the WNBA draft in Vogue). But many fashion and beauty brands have yet to capitalize on the rise of women's sports despite women being the biggest consumers within these industries. Sneaker brands have led the charge with 15 women's college basketball players having shoe deals this NCAA tournament season compared to three male players. {Business of Fashion/paywalled}

Can Abercrombie & Fitch maintain momentum?
Abercrombie & Fitch Co. reported a 16% year-on-year rise in full-year revenue to $4.28 billion in March, a turnaround that CEO Fran Horowitz has been at the helm of. The company experienced a sales slump in the late 2010s as well as allegations from former employees about its work culture, but Abercrombie has undergone a shift since Horowitz stepped into the role, including expanding its size range, offering products in black and re-marketing its stores. Now, investors and analysts are looking to see if Abercrombie can maintain this momentum as its "young millennial" customer base ages. {Vogue Business/paywalled}

Glossier is giving out free foundation
Glossier is inviting customers to trade in their current foundations (whether used or unused) for a free Glossier Strech Fluid Foundation. The "Trade For Your Shade" event will take place April 6 through 7 at the brand's Soho, Brooklyn, Chicago and Los Angeles locations. {Fashionista inbox}

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