Must Read: Decoding Gucci's Merchandising Success, Fashion Businesses That Could Survive a Recession
Plus, the rise of Hugo Boss.
These are the stories making headlines in fashion on Friday.
Decoding Gucci's merchandising success
It's no secret that Gucci has experienced incredible success since the arrival of its creative director Alessandro Michele in 2015. Much of Gucci's success is credited to a creative and merchandising strategy that has brought attention to short-term trends while still moving staple products. Under Michele's direction, Gucci continues to provide a world of escapism for the luxury shopper which has proved to be an instant hit. {Business of Fashion}
The fashion businesses that could survive a recession
Many economists believe the U.S. will face another recession in 2021. As the deterioration of retail shopping continues, this could pose a serious threat. However, for luxury brands and fashion resalers, the impending recession might not be a concern. During the Great Recession of 2007, the wealthiest Americans saw their wealth increase and businesses like Hermès and LVMH continued to flourish. And while luxury businesses are proven to do well in a recession, chains like TJ Maxx and Ross could weather the storm as well. {Quartz}
The rise of Hugo Boss
In an attempt to further grow German company Hugo Boss, CEO Mark Langer seeks to quadruple its online business and target luxury Chinese shoppers, while also further expanding its younger Hugo line. After his promotion from CFO in 2016, Langer succeeded in streamlining creativity by restructuring Hugo Boss under one creative team and has increased selling points by transitioning HugoBoss.com from an e-commerce store to serving the entire world. {Vogue Business}
Behind the fashion week frog account
The hilarious and totally relatable Instagram meme account @fashionweekfrog has been making the rounds since its inception just days before the start of NYFW. The account —which has already amassed a large following from editors and fashion fans alike — is run by...well, we don't really know. The anonymous owner says they started it out of a desire to make at least one person laugh every day during what could be an otherwise egotistic and crazy fashion month. {Paper Magazine}
Savage x Fenty through the eyes of her creative director
It would take a creative genius to pull off a show as insane as Rihanna's Savage x Fenty runway show, which seemed to be a major highlight of New York Fashion Week this season. The show was executed by designer and creative director Willo Perron, who designed the experience to lean more towards entertainment than a fashion show. Since most of the Savage campaign was shot in Morocco, Perron and his team created a set that mimicked the architecture of the country. While the show is being compared to the magnitude of Victoria's Secret annual show, Perron says that it couldn't have been more different.
"It's not a runway, it's not solely model-focused. In my part of it, which is really scenic and the look and feel of the show, it’s kind of contrarian. It doesn't have video, it doesn't have a lot of the confetti, laser video that maybe a VS show would have. I think the message is completely different also. The message for Savage x Fenty is it has a broader breadth in its inclusion and seeing beauty in a wider spectrum," he says. {WWD}
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