Must Read: How Brands Are Navigating Election Discourse, Pamela Anderson Gets Into Beauty

These are the stories making headlines in fashion on Monday.

How brands are navigating 2024 election discourse
Though many brands released products parodying campaigns like Donald Trump and Hillary Clinton's in 2016, marketing experts tell Business of Fashion that rather than picking sides (and potentially alienating part of their customer bases), brands are shifting to a more neutral push for political engagement for the upcoming 2024 Presidential election. "It is more about 'get out the vote,' giving employees time off — things that safely say ‘"we're encouraging people to take a stand,'" said retail business consultant Stacey Widlitz. "But you can still be clever about it." {Business of Fashion}

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Pamela Anderson acquires skin-care brand Sonsie
Alongside her sons Brandon and Dylan, Pamela Anderson has acquired the 31-year-old skin-care brand Sonsie. Anderson has made headlines for her makeup-free appearances over the last year. "I think that it's always been part of my journey to challenge beauty," Anderson tells Vogue. "That's what I like about Sonsie. It's not false promises, it's self-acceptance of yourself and where you are in this moment. Not beating yourself up about something, but just feeling a little more free." {Vogue}

How sustainable is the 'mob wife' trend?
As the mob wife aesthetic rises, shoppers are seeking out plenty of animal print, glamorous jewelry and, particularly, fur coats. The controversial outerwear's importance within the trend begs the question: How sustainable is the mob wife aesthetic? While the fashion industry has mostly ditched real fur, many faux furs are made from polyester and plastic materials that can take up to 1,000 years to biodegrade. Though vintage furs don't directly contribute to current fur farming, people like Richard Bissett — board member of The Fur Free Alliance — argues that wearing any fur upholds the idea that fur is at all acceptable in fashion. Gustave Maisonrouge, co-founder of luxury faux fur brand Maison Atia tells Vogue Business, "Ultimately the most sustainable thing you can do is buy timeless pieces that you can wear over multiple seasons, not just because it's mob wife winter." {Vogue Business}

Tory Burch collaborates with Humberto Leon for new Los Angeles pop-up concept store
While her Rodeo Drive store is under renovation, Tory Burch has opened a new pop-up concept store in Los Angeles in collaboration with creative director, restaurant owner and Opening Ceremony co-founder Humberto Leon. "I have long admired Humberto's creativity," Burch shared in a statement. "I wanted him to feel free to experiment and bring his own point of view to the space, the photography, and the collection. I like the tension of collaborating with someone as creative as he is." Large-scale art featuring cats by Walter Schels cover exterior and interior space. The pop-up store, which currently features pieces from Tory Burch's Spring 2024 collection, will be open through the end of 2024 at 8483 Melrose Avenue. {Fashionista inbox}

Jessel Taank launches retail platform Ōushq
"The Real Housewives of New York City" star and UK-born fashion publicist Jessel Taank has officially launched Ōushq — her new retail platform that promises to "bring fashion from Southeast Asia and the Middle East to the global stage" by [spotlighting] several emerging Indian designers, as stated in a press release. "There's beauty, there's culture, there's travel, there's food [and so much more]," Taank told Fashionista in a recent interview. "Fast forward three years, will I be the Gwyneth Paltrow of India? Hopefully. That's what I really want to build here." The Ōushq platform is available to shop now at Oushq.com. {Fashionista inbox}

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