Must Read: Balmain Names New CEO, CFDA Fashion Awards Return to Natural History Museum

These are the stories making headlines in fashion on Tuesday.

Balmain names new CEO
Effective May 6, Balmain's new CEO will be Matteo Sgarbossa, currently Givenchy's international director. He succeeds Jean-Jacques Guével, who stepped down after four years in the role. "Matteo's strong leadership skills and extensive experience in the fashion and luxury goods industry at senior levels make him the ideal person to lead Balmain," Balmain chairman and Mayhoola CEO Rachid Mohamed Rachid told WWD. "I trust that his energy and global market knowledge will be crucial in this new phase of Balmain and his partnership with Olivier Rousteing will lead to a very successful chapter in the history of the house." {WWD/paywalled}

CFDA Fashion Awards return to Natural History Museum
The Council of Fashion Designers of America announced the 2024 CFDA Fashion Awards, scheduled for Oct. 28, will once again be held at the American Museum of Natural History in New York City. For the third consecutive year, Amazon Fashion is the awards' presenting partner. Other sponsors include Shop with Google and Hourglass. {Fashionista inbox}

Will John Galliano return to LVMH?
Puck's Lauren Sherman dives into the chatter surrounding John Galliano possibly returning to LVMH . There's speculation that Galliano has met with LVMH chairman Bernard Arnault. LVMH could bring Galliano back to revive the John Galliano brand; Galliano could possibly design for both Maison Margiela and LVMH or he could even return to Givenchy, where he first began his ascent. "Regardless of what happens, I would not discount Arnault's loyal nature," Sherman writes. "Galliano played a large role in the rise of LVMH, and he knows that." {Puck/paywalled}

How fashion is engaging with older shoppers
Fashion is a youth-centric industry often looking to hook the next generation, but the older generations — Gen Xers and Baby Boomers — hold plenty of spending power. Some brands are taking note of this by including older models on runways and in advertisements. To reach the older customer, brands are using traditional catalogs and brick-and-mortar stores in tandem with digital marketing, but Business of Fashion notes brands shouldn't be focusing solely on age in their advertising. {Business of Fashion/paywalled}

How the last 20 years changed shopping
Fashion e-commerce disrupted the retail industry within the last 20 years, but now, Maghan McDowell writes in Vogue Business that the "'shift to online' is plateauing." Net-a-Porter is now operating at a loss, Farfetch narrowly avoided bankruptcy and Matches is expected to be shut down, while Rent the Runway, The RealReal and Stitch Fix are still chasing profitability. McDowell explores how online luxury retail came to be and what consumers can expect for the future of shopping as things normalize. {Vogue Business/paywalled}

Saysh announces new amputee policy
Athlete Allyson Felix's performance brand Saysh announced a new amputee policy allowing amputees to purchase one shoe at half the price of a pair. This policy was inspired by a viral video where a female amputee shared her frustrations about having to buy a pair of shoes when she only needs one. Saysh also has a "Maternity Returns Policy" that recognizes how womens' feet can change sizes during pregnancy. {Fashionista inbox}

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