Must Read: Balmain Beauty Teases Fragrance Launch, Coupang CEO Addresses Plans for Farfetch

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These are the stories making headlines in fashion on Wednesday.

Balmain Beauty teases luxury fragrance
With a campaign called "Projet Confidentiel," Balmain Beauty teased a debut luxury fragrance launching in September 2024. Photographed and directed by Carlijn Jacobs, the campaign features model Akuol Deng Atem along with a matte black fragrance bottle. "When I started at Balmain, I was dreaming about Balmain Beauty from the beginning," Balmain's Creative Director Olivier Rousteing said in a press release. "Beauty has always been part of my life. It's the beginning of a new era and a new chapter we are all writing together." The Estée Lauder Companies Inc. and Balmain entered into a beauty license agreement in September 2022. {Estée Lauder Companies}

Farfetch still dreams of being a global luxury platform
Coupang acquired Farfetch last month and saved the company from bankruptcy, and now Coupang's founder and CEO Bom Kim is sharing his hopes for the luxury e-commerce platform. In a conference call with analysts where Kim shared the company's fourth-quarter earnings, he also mentioned a plan to make Farfetch self-funding, reports WWD. "We hope in a few years we'll be having the conversation about how Coupang turned Farfetch into a business that transformed the customer experience around luxury fashion while also providing strategic value for Coupang," Kim said. "It's too early for that conversation today. Even if that full potential is not fully realized, we're highly confident that this will prove to be a prudent financial decision." {WWD/paywalled}

A Simone Rocha book is coming in September
Irish designer Simone Rocha announced that a book covering the brand's work and diving into its subversive world will publish through Rizzoli in September 2024. With images from runway shows, editorials and backstages as well as contributions from Cindy Sherman, Petra Collins, Tim Blanks and Ed Templeton, the book explores the stylishly twisted world Rocha has created through her designs. Retailing for $85, the book is available to pre-order now through Rizzoli. {Fashionista inbox}

Dries Van Noten covers Highsnobiety
Ahead of his Paris Fashion Week show on Wednesday, Dries Van Noten covered Highsnobiety's Spring 2024 issue, which was photographed by Nadine Fraczkowski. Written by Jake Silbert, the cover story explores Van Noten's serious nature, how his design team is filled with young designers and why he sticks to a uniform. "Moving forward is absolutely necessary. Glorifying the past, definitely not," Van Noten told Highsnobiety. "Look, I respect the past, I respect tradition, I respect the know-how, our own, but you have to make collections for the future. I don't want to stand still." {Highsnobiety}

Sofia Richie is the new face of Skinceuticals
As the new global brand partner for Skinceuticals, Sofia Richie will star in a campaign entitled Skinceuticals Skin Powered by Aesthetic Doctors, where she'll showcase her dermatologist-approved skin-care routine called "The Sofia." Skinceuticals Global General Manager Julien Chardon said in a press release, "Sofia's high standards for skin-care innovation and her confidence in dermatologist expertise perfectly embody the values of Skinceuticals." {Fashionista inbox}

Homepage Photo: Marc Piasecki/Getty Images

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