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Once again, Massimo Giorgetti proved that he understands youths and their codes like no other.
For spring 2022, he channeled their desire for freedom in a poetic fashion film evoking the sun-drenched atmosphere in the photography of San Diego-based artist Stephen Milner.
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Centered on a group of boys spending a day at the seaside, the short movie showcased a more contemplative mood compared to MSGM previous digital presentations. “I noticed there’s this desire to reveal the skin but not in a sexy way, rather more delicately, with romanticism,” Giorgetti explained.
Connection with nature played a big role in the fun and spirited collection. Literally, the underwater theme — which charmed also Prada’s co-creative directors Miuccia Prada and Raf Simons this season — informed the bold prints splashed on the garments.
An artisanal feel ran through a charming intarsia cardigan with shell motifs, a mohair sweater depicting a mermaid and structured sweatshirts handwoven using strips of recycled organic cotton. (Attention to recycled fibers and natural techniques was heightened throughout the range.)
The ’90s-inspired range included workwear jackets and cargo pants dyed naturally for a watercolor-like effect. Sharks motifs and prints of crabs and shells outlined with piercings popped up on knitwear, raw-cut hoodies and bowling shirts. Pastel tones with energizing orange and vibrant green gave everything a joyful zing.
Sport references, including wetsuit tops and leggings, nodded to the Californian surf scene portrayed in Milner’s images and punctuated another fresh and cool collection from MSGM.
Launch Gallery: MSGM Men's Spring 2022