MSCHF Taps Lana Rhoades & Her Son Milo to Model New Super Baby Sneaker
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Are you one of the adults who wish fun, colorful kid shoes came in their size too? The viral Brooklyn company MSCHF is making that dream come true with its latest sneaker drop, MSCHF Super Baby.
To announce its latest baby-shoe-inspired sneaker offering, the controversy-loving brand shared images of model and former adult film star Lana Rhoades in a variety of wigs, along with her young son Milo, wearing the collection atop kids’ play structures.
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Both Rhoades and her son wear the Super Baby shoes in the images, although it is unclear if they will be offered in kids’ sizes. The exact size of the offering has not been revealed, although the website does confirm they will be adult-sized.
The chunky shoe comes in three limited-edition colorways: the all-white Oscar with simple red detailing, the primary-colored Ollie, and the holographic silver and pink Olivia. The platform soles feature a blobby star detailing near the heel, the lace-up upper features puffy, textured detailing and the tongues say
“MSCHF” and “Baby.” The Super Baby on the back heel matches the Little Tikes kids’ toys logo.
The Olivia is clearly Barbie-inspired, complete with pink hearts and the brand name plastered on the side of the shoe in Barbie-cursive.
The Super Baby shoes retail for $250 and will be released in a draw on Dec. 5 at 2 p.m. EST on mschf.com and the MSCHF Sneakers app.
The Super Baby follows the release of the Gobstomper last week, a sneaker sold with a custom Dremel tool to distress the shoes.
MSCHF was launched in Brooklyn by former Buzzfeed employee Gabriel Whaley in 2018 when he sold “bad advice” for a dollar on Twitter (now known as X). MSCHF sells limited-edition virtual and physical items that typically go viral, including a handful of sneaker and shoe drops.
Earlier this year, they dropped the cartoonish Big Red Boots inspired by Astro Boy for $350, now available in black. Other absurd footwear offerings include the AC1, which looks exactly like a medical boot for a broken or sprained foot or ankle and the AC2 mules. The Satan Shoes came in 2021, a pair of black Nike Air Max 97 sneakers injected with a drop of blood. MSCHF was sued by Nike for The Satan Shoes, which were modeled by Lil Nas X and resell for thousands of dollars.
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