These new MSCHF Big Red Boots are ‘social experiment’ fashion trend
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The latest streetwear fashion trend has hit the market and the Internet doesn’t know how to feel.
MSCHF, an art collective based out of Brooklyn, N.Y., has created the Big Red Boot. It’s an oversized, bright red boot that has giant proportions. While some people already have access to the boot, the official release is slated for Feb. 16 at a $350 price point.
Videos of the boots have circulated around the Internet, and the chatter surrounding them has been loud.
@complex_sneakers MSCHF’s BIG RED BOOT IN ACTION 😭😂🗽 #mschf #bigredboot #fyp
♬ original sound – Complex Sneakers
“This is a social experiment,” said @romboozeled.
“Bro had to relearn how to walk,” replied @theriverafamilyofficial.
“I want a pair in each color,” said @thewheattoast.
This isn’t the first time MSCHF has gone viral for their shoes. In 2021, the company was sued by Nike after selling a version of the Air Max 97’s promoted by Lil Nas X without the authorization of Nike. The lawsuit was eventually dropped.
However, the publicity MSCHF gained from that act is similar to the current moment and how viral the Big Red Boot is.
MSCHF understands what they did when creating the boot with the shape and design.
“You never design shoes to be shaped like feet. Big Red Boots are REALLY not shaped like feet, but they are EXTREMELY shaped like boots,” said MSCHF co-founder Daniel Greenberg in an exclusive interview with Highsnobiety.
The boots are purposely designed to be big, but that has caused some issues for some of the people who have put the boots on.
Bowery Showroom in New York City had the boots in stock and allowed a customer to try them on. The experience wasn’t a smooth one, as employees had to yank and pull the boots off of his feet.
@boweryshowroom Replying to @nampesos TRY AT YOUR OWN RISK 💀🤣 RANDOM CUSTOMER WALKS IN TRYING ON THE BIG RED BOOT AND GETS STUCK 💀💀💀 the slow mo got itt #mschf #bigredboot #astroboy #astroboyboot #funny #comedy #fashioncomedy #viral #mschfboot
♬ original sound – Bowery Showroom
“REVERSE CINDERELLA,” joked @sarangahaestephanie in the comments.
There’s still a week before the shoes have their official release, however the hype over the boots is only going to grow. Until then, the shoes will continue to be a talking point throughout the fashion industry.
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