Aldi stores are designed to feel less overwhelming than traditional grocery stores-that's why you'll see just a few jam options rather than dozens. But for newcomers, a little guidance as to where to start can still be helpful. Rule one: Never skip the Aldi Finds! Each week, 40-50 new products roll into stores for a limited time (usually just one week, or while supplies last). Depending on their popularity, they might eventually become permanent products, but you never know. So, get 'em while you can-there are always some gems that come through, including the new products we're most excited about below.