Mountain Dew Has a New Cheetos-Inspired Flamin’ Hot Soda for Brave Sippers
Did we ever think that Mountain Dew would take a page from Cheetos’ book? No, but here we are! The two PepsiCo brands have joined forces in a sense to create a fiery drink like you’ve never had it before. We hope you have a fire extinguisher on standby, because the Mountain Dew Flamin’ Hot is no joke.
For the first time, the brand has combined its classic soda with a spicy twist. On one hand, you’ll get the sweet, citrus flavor of Mountain Dew, but then the heat will come with that blazing element. No wonder it’s being dubbed as “Spicy Meets Sweet.”
Sadly, Mountain Dew Flamin’ Hot won’t be setting store shelves on fire. Instead, you can snag it exclusively through the online DEW Store. It’ll become available on Aug. 31, and we’re willing to bet that it’ll be selling out. To make sure you’re on top of the release, check in with Mountain Dew on Instagram and Twitter for more launch information.
“As a brand, DEW has a rich history of experimenting with new flavors our fans love. We certainly had them in mind when we developed the FLAMIN’ HOT beverage,” Matt Nielsten, senior director, marketing, said in a press release. “This is one of our most provocative beverages yet, and we’re excited for DEW Nation to taste the unique blend of spicy and classic sweet citrus flavor of MTN DEW.”
In addition to the new soda, Mountain Dew has partnered with Broken Promises, a contemporary clothing brand, to create a Flamin’ Hot-inspired apparel collection. The limited collection will go on presale on the Broken Promises app on Sept. 3, followed by an official launch on Sept. 4. You’ll be able to sip your intense beverage while wearing matching shirts, hoodies, sweatpants, and accessories.
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