Here are Some of the Most-Searched Products of 2023, According to Google

With Halloween in the rear-view mirror and Black Friday quickly approaching, the holiday shopping season will be here before you know it. To help narrow down your options, Google compiled the "Holiday 100," a list of the 100 most-searched products on the platform this year. The entries span everything you can think of and then some, including some inventions you might not have even known existed.

Read on to learn about some of the most popular items of the year.

Electronics

When you think of "electronics" you most likely think of items like TVs, phones, and smartwatches. But that's only the tip of the iceberg of what people were searching for this year. Among the most searched-for electronics are nut milk makers, mini nugget ice makers, eye massagers, neck fans, and smart bird feeders.

Health & Wellness

The health and wellness offerings included some brand-name items that have gained quite a bit of popularity like Cadence pill organizers, Harry's razors, Starface Hydro-Stars, Yeti coolers, and Stanley tumblers. People online also searched for refreshing self-care items like green tea deep cleanse masks and aromatherapy eyemasks.

Home & Garden

Away luggage was a big seller this year as the brand continues to gain popularity among both frequent and novice travelers. Travelers also searched for helpful items like airline-approved pet carriers and compression packing cubes. And for the house, they've been looking for things like Herman Miller chairs and KitchenAid stand mixers.

Apparel & Accessories

Name-brand clothes were another popular search this year, from beachwear to winter gear. For the snow, people searched for Sorel boots, Anorak jackets, and Carhartt beanies. Seiko watches were also an in-demand item, as were foldable aviator sunglasses.

Related: The Best Luxury Watch for the Price Is Still a Seiko

Toys & Games

The kids haven't been left out of the equation. Among the most popular toys and games searched were SquishmallowsPokémon trading cards, puzzle vases, reverse coloring books, and instant-print cameras.

Beauty

Taking care of one's outward appearance belongs to everyone, not just women. This year's most-searched beauty products include claw clipsMielle's rosemary mint scalp and hair oil, K18 hair mask, La Roche-Posay hand cream, and the Rare Beauty liquid blush.