These Are the Most Popular Halloween Costumes of 2019, According to Google
What's your Halloween costume this year? I'm torn between Cheryl from Riverdale (to unleash my inner cheerleader bitch) or Tyler Durden from Fight Club (to match my swollen face from a recent rhinoplasty). However, neither of my ideas is on 2019's top 10 Halloween costumes, according to Google search info compiled by marketing data and trends provider SEMrush.
The number-one most Googled costume idea for the second year in a row is Fortnite, the popular video game, though I admit I had to Google to figure out what that meant. So what else are Americans dressing up as? Here are the top 10 Halloween costumes via Google trends:
Fortnite
Spider-Man
Harley Quinn
Wonder Woman
Black Panther
Deadpool
Harry Potter
Catwoman
Pennywise
Kim Kardashian
As the Spider-Man, Harley Quinn, Black Panther, Wonder Woman, Deadpool, and Catwoman searches show, you can't go wrong by dressing up as a comic book turned movie character, whether heroic or a tad evil. Other movie characters that started out as literary personas, like Pennywise and Harry Potter, prove to be a popular route, too — albeit completely different from each other. And it should be no surprise that a pop-culture icon as universally recognizable as Kim Kardashian is the only nonfictional human to make the list.
There's no shame in using this top 10 list to help you figure out what to dress up as. However, if you want to go as something original and weird, you do you, too. That's what Halloween is all about, from super-niche, deep-cut references to increasingly recognizable video game characters, the holiday allows us to bring out a side of ourselves we don't share every day.
If you do want to stick to the most in-demand costumes of 2019, we can help. Get more details on this year's top 10 below.
1. Fortnite
Fortnite has a ton of characters — something any video-game-loving kid, parent of a video-game-loving kid, or (no shame) video-game-loving grownup knows — so the high volume of searches for Fortnite costumes may have a lot to do with the many options available. A clear favorite, though, is the adorable yet mildly disturbing hot pink Cuddle Team Leader, which actually makes for a very comfy costume.
2. Spider-Man
Spider-Man also made the top 10 for the second year in a row, thanks in part to movies like Avengers: Endgame and the animated Spider-Man: Into the Spider-Verse. In addition to being a crowd-pleaser, it's truly a low-lift costume — the onesie and mask excuse you from putting together an elaborate outfit, makeup, or hair look.
3. Harley Quinn
Harley Quinn is another list veteran, though the trailer for 2020's Birds of Prey and the Fantabulous Emancipation of One Harley Quinn is inspiring a new take on Margot Robbie's character. Luckily, eagle-eyed Etsy vendors are already on top of the costume demand.
4. Wonder Woman
Whether you prefer Gal Gadot's new Wonder Woman, Lynda Carter's more primary-colored 1970s take, or the original comic-book illustration of the 1940s, this superhero will always be in style for Halloween. (Though you may want to bring along a coat to the Halloween party — most Wonder Woman costumes are on the skimpy side.)
5. Black Panther
Another Avenger getting some Halloween love, Black Panther lets you look like an instant badass thanks to the many one-piece costumes available. Just don't expect them to have the same powers as T'Challa's vibranium suit.
6. Deadpool
Like a Spider-Man costume, a Deadpool costume lets you throw on a suit and mask without any fuss. But then again, I kind of love this version that has a hole built into the mask for a ponytail.
7. Harry Potter
It has been eight years since the last Harry Potter movie, and 18 years since the first, but it's clearly still influencing Halloween party goers. In the span of the franchise, Harry wore plenty of outfits over than his school uniform — so many hoodies and sweaters — but little makes him more recognizable than his black robe and striped tie or scarf.
8. Catwoman
Like Wonder Woman, there are multiple versions of Catwoman to choose from: Eartha Kitt's, Halle Berry's, Anne Hathaway's, etc. But I'm partial to Michelle Pfeiffer's from 1992's Batman Returns, largely due to the DIY-style stitching and the complete lack of effort you can put into your hair.
9. Pennywise
If you want to both impress and alarm your fellow Halloween celebrators, Pennywise is a no-fail option that's made its way onto the list mostly like due to the recent release of It Chapter 2. Try your hand at the horrifying clown makeup, or go with one of the many grotesque masks available.
10. Kim Kardashian
Do yourself a favor and don't actually Google Kim Kardashian Halloween costumes — they can be pretty cruel. But if you'd like to do a more tactful ode to the makeup mogul, try wearing the exact neon mini dress she's been seen in, courtesy of Fashion Nova for just $30.
Looking for more Halloween costume inspiration? Check out the top 10 most-searched list from last year.
Fortnite
Spider-Man
Unicorn
Dinosaur
Witch
Harley Quinn
Superhero
Pirate
Rabbit
Princess
Dressing up as a unicorn is just an excuse to show your magical, quirky soul to the world. If you have the budget and the time, go all out at the salon and use the holiday as an excuse to debut unicorn hair. Or if something temporary and less expensive is more your speed, snag a unicorn hair wig.
For all my witches, since magical powers come in all styles and genders, you may not even need to dress up much this October 31. To rock the classic goth witch look, try out some black lipstick, such as Fenty Beauty Stunna Lip Paint in Uninvited. Grab your broomstick, put on some fishnets under your favorite black dress, and poof — you're a witch.
While it might be mostly grade-school children who are Googling "dinosaur" this season, I would still love to see someone pull off a slutty dino look. Or you can go a different route and wear a comfy onesie and some green lipstick.
Going as a pirate is perfect if you love rum and want a gritty outfit to match your party behavior, while a princess costume is perfect if you consider yourself royalty and feel you should be wearing a crown every day of the year. As for the ninth costume on the list, a rabbit, one has to wonder if the infamous Snapchat and Instagram bunny ear filters are responsible for the uptick in popularity.
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More stories on Halloween glamour:
14 Halloween Beauty Launches for Spooky Makeup and Skin-Care Products
People Are Decorating Their Butts to Look Like Glittery Pumpkins for Halloween
13 Affordable Wigs to Buy for Your Last-Minute Halloween Costume
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