Moschino Revives 1980s Jeans Line with a Twist
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Italian luxury label Moschino is leaning on its whimsical roots with a new jeans line inspired by its past.
Launching for Pre-Fall 2023, M05CH1N0 Jeans is a reinterpretation of the 1986 Moschino Jeans line created by the Aeffe-controlled brand’s late founder, Franco Moschino. The women’s collection aims to capture the spirit of jean culture by utilizing current methods of design and production.
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“M05CH1N0 Jeans is rebellion through craftsmanship,” the company said in a statement. “The house’s heritage use of trompe l’œil visual effects and a designer vs. industrial approach reinterprets the definition of ‘jean,’ a clothing cornerstone that has broken its way into Rock ‘n’ Roll, runway and museums’ halls of fame.”
The collection shows off Moschino’s creativity, despite Jeremy Scott stepping down as creative director in March.
Stonewashed denim anchors the initial collection. Items include a deconstructed trench, jumpsuits, bralettes and skirts in mini, midi and maxi lengths. Constructions play with traditional overall constructions and buckle loop closures by applying them to cropped tops and jeans as suspenders.
Peace signs made with crystals embellish the back of a jacket while pockets are used in untraditional places. Custom rivets and a unique arcuate are used throughout the line.
The trompe l’œil effect shines in a range of denim patchwork-printed blouses, trousers, jackets, slinky body-con dresses and casual baseball caps.
Black denim is used for cargo jeans and a denim bomber jacket with a hood. The casual pieces are styled with sequin skirts and cutout bodysuits.
M05CH1N0 also includes ready-to-wear pieces like Barbiecore pink denim coordinates, puffer jackets, mesh dresses and blazers.
Moschino announced the line last October, a year after the Italian fashion group Aeffe took full control of the brand after paying 66.6 million euros (roughly $71.8 million) for the remaining 30 percent of the company that it didn’t already own.
