Hot New Mormon Fashion Line Offers “Modesty Without Layering”

“One of our most popular combos, for missionaries and non-missionaries alike! Our Stripe Houston Top and Red Atlanta Skirt,” She Traveled shared on Facebook of the above outfit.

In fashion, there’s something for just about everyone. You want to be a Sienna Miller-like boho babe? Turn to Chloé’s flowing rainbow dresses and endless tassels. Aiming for more of a Courtney Love look? Saint Laurent’s got you covered with leather jackets and grunge tiaras. And if Chloe Sevigny circa Big Love is your style icon, we’d love to introduce you to She Traveled, the hottest new label for missionaries from the the Church of Jesus Christ of Latter-day Saints.

She Traveled was started by three women — Stacie Proctor, Deborah Kingdon, and Mabel Alarcon — to offer modest and chic options for those practicing their religion in the field (at 19, women have the opportunity to travel abroad in pursuit of converts) and at home. “I think being a woman, and having been a younger woman recently, we have a real desire to present ourselves well … to be beautiful, to be well-groomed and everything,” Proctor told KSL.com. “And I think that I, from personal experience, found that it was really hard to find clothes that were both cute and modest, and so it felt like there was this choice that I was being faced with constantly, either wear something that I love and I think is darling and sacrifice my standards or keep my standards and feel somewhat restrained.”

While there’s no specific dress code for Mormon women, LDS.net does emphasize that girls, who pick out their own outfits, will not wear V-neck shirts that reveal excessive skin or crop tops; their shoulders will be covered, and hemlines for skirts and dresses must hit the knees. As for jewelry, single piercings are only in the typical place on the lobe. Missionaries have to comply with guidelines, wearing "professional suits, skirts, blouses, jackets, sweaters, and dresses" and jeans are only acceptable in certain situations.

“We’re not buying things that are already out there and making them work for sister missionaries, we’re designing with sister missionaries in mind,” Proctor added. “So it meets a checklist of standards as far as length or not being see-through, not needing to layer, needing to be easy care, needing to stand up to a lot of wear and tear and be super stylish.”

She Traveled isn’t the only collection specifically catering to the needs of Mormon women. Jen Clothing makes prom dresses and full-coverage swimwear; Molly Mo is a mix-and-match suiting concept; and Sorella Bella prepares women for 18 months in the field with a full suite of options including cap-sleeved tank tops. Utah also has Sister Missionary Mall, which has lots of stores for before and after a mission, and Mr. Mac has multiple chains across the state catering to the demographic.

Various other religions also have their own specific needs and clothing companies continue to pop up in support of them. In April, Japanese retailer Uniqlo tapped popular blogger Hana Tajima to design a modest clothing line with headscarves in mind, and Mimu Maxi is just one of many clothing shops in Brooklyn catering to Orthodox Jewish women.

As Procter says, you shouldn’t have to layer to be modest.

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