Monthly Subscriptions and Structured Training Coming to Zwift
After testing its beta version for a year, indoor-cycling video game Zwift is finally transitioning into a subscription-based program on October 29. Subscriptions will cost $10 a month, with no contract or commitment.
Related: How Zwift Turns Your Ride into a Video Game
Loyal beta users bummed out about the new price tag should take note: For their commitment to Zwift, they’ll be rewarded with some sweet Zwift virtual goods. (And while we’re on the topic, be sure to keep an eye out for our custom Bicycling Zwift jersey!) Also launching later this month is a structured training system called ‘Workout Mode’ that will help turn serious training into an enjoyable game. It will start with a selection of pre-programmed trainer workouts , but as it develops, will allow users to generate their own workouts.
Related: The World’s Friendliest Group Ride
Since Zwift launched in fall 2015, it has reached riders from over 100 countries, who have done over 300,000 rides. Our favorite bit of data: Zwift users have burned enough calories to reward themselves with 1.1 million pieces of pizza. Let's be real: We can't think of a better reward.
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