Missguided's New Campaign Celebrates Women's Skin "Flaws," Including Birthmarks and Scars

British fashion brand Missguided has been on point for championing diversity in their previous campaigns, from body shapes and sizes to skin color to sexual orientation. In its latest campaign, the brand aims to empower everyone to feel comfortable and proud of the skin they’re in, supposed “flaws” and all.

The new campaign, titled #InYourOwnSkin, is a continuation of Missguided’s #KeepOnBeingYou movement, and its purpose is to shine a light on skin that’s perfectly normal but is often kept from view in mainstream advertisements and the beauty industry. The six faces of the campaign all have different skin features, ranging from albinism to scars to birthmarks, and all of them are on a mission to “inspire babes around the world to love themselves, for themselves.”

Missguided cast a broad range of women to represent their new initiative, from seasoned fashion models to women cast locally right off the street, and we are very here for it.

See all of the amazing women's stories and photos below:

Isabella Fernandes was in a house fire when she was 17 that left her with scars on her arms and back. She's now a 19-year-old college student who hopes to make a more inclusive beauty industry through her work as a model. "Ultimately, the goal is to have a mixture of women in the same space," she says, "so women with a disability or disfigurement are also considered normal."

Beth Brice was cast right off the street, and this is her first modeling job. She has psoriasis, an inflammatory skin condition, that she doesn't hide or let distract her from feeling beautiful.

Mariana Mendes is a 24-year-old Brazilian model and fashion designer who was born with a birthmark on her face that she hasn't let keep her from her dreams.

Polly Ellens was born with a face full of gorgeous and unique freckles, and Joanne Dion is an influencer whose experiences as a model who is plus-sized and has albinism have given her a fierce outlook. "My role in life is not to be accepted by society. I live fearlessly and I am unapologetically me."

Maya Spencer-Berkeley started modeling to raise awareness for a genetic condition she has, Epidermolysis Bullosa (EB), which causes the skin to blister easily. "I think beauty is happiness," she explains. We couldn't agree more, Maya.

Read more stories about skin positivity:

• Beauty Influencer Ingrid Nilsen Shares Inspiring Cystic Acne Selfie

• Blogger With Acne Shares Makeup-Free Selfies and Messages of Support

• This Dermatologist Proves That No One Is Immune to Adult Cystic Acne

Now, learn about the last 100 years of hair-color trends:

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