By Deanna Pai. Photos: Courtesy of Brand, Instagram.
We're no stranger to the Milk Makeup Blur Stick, which we took for a test-run in January—and, naturally, loved. The entire brand speaks to us, partly because the formulas are wild and partly because the products are designed for an easy, low-maintenance beauty routine. Plus, if you whip out any Milk Makeup product at a party, all your friends want to know if they can borrow it. The brand just never fails to impress us.
Of course, they've done it again. Milk Makeup just debuted its #BlurTheLines campaign, a collaboration with David Yi of Very Good Light that celebrates gender fluidity. Very Good Light, if you're not yet familiar, is a men's beauty and grooming site dedicated to redefining masculinity. Technically, the campaign revolves around the Blur Stick we mentioned, but the real stars are the seven individuals in the campaign: Avie Acosta (who we recently sat down with to talk inclusivity in fashion), Dagsen Steele Love, Eric Stone Carson, Eddie LeRoy, Jr., Rayne Nadurata, Marcelo Gutierrez, and Madeleine Vintback. Some are straight, others are not. Some are genderless. Some are trans. All are people, and all of them blur the gender lines on some level. They fall between ages 16 and 26, and are members of the age group dubbed Generation Z.
As part of the campaign, Yi interviewed each of the seven, like Rayne, an 18-year-old Toronto native who doesn't identify with either gender, and Marcelo, a gay refugee and immigrant who pairs his meticulously groomed mustache with pink cheeks and smudged eyeliner. "The most meaningful part of this entire project was the ability to show beauty through a different lens," says Yi. "That is, one that touts that beauty is truly for all. It has no gender. It has no sexuality. It is completely genderless."
These individuals are, obviously, all different—diversity was key, he says, both in their backgrounds and their perspectives on gender—but very much aligned in their rejection of the traditional concept of binary gender. Yi's article, Why Is Everyone Suddenly Talking About Gender?, is worth a read, anyway, but it's those unique perspectives that make it especially fascinating.
This is yet another big stride in the beauty industry as far as gender inclusivity is concerned, and it's a growing movement we hope forever changes the way in which we talk about beauty.
This story originally appeared on Glamour.
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