As pointed out by Pop Sugar, Milk Makeup is officially going vegan, and announced their intention to reformat their beauty line going forward. In a statement to Pop Sugar, Milk cofounder and COO Dianna Ruth explained the choice, saying: "While we've always been a majority-vegan line, the shift to 100% vegan is important to us because using animal byproducts is an unnecessary practice. There is no animal product or byproduct that doesn't have a safe natural or synthetic alternative."
In a statement on their website, Milk explained what it means for their products to be called vegan, writing: "A product that is vegan does not contain any animal ingredients, nor animal-derived ingredients."
While the company explained that some of their previously created offerings are already vegan, this new decision will ensure that all future beauty creations will be vegan, too. The company told Pop Sugar that the change will not alter anything about the quality of their products, promising that their cosmetics "will still deliver in the payoff department."
In keeping with the announced change, Milk has already removed some non-vegan products from their website, Pop Sugar reported. Among those makeup goodies no longer available include their Eye Pigment in Peep Show, Glitter Stick in Trance and New Wave, Eye Vinyl in Valet, Hero Salve and Lip Salve.
Related: The Milk Makeup Collection Is Here
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