Miley Cyrus Says This Gucci Perfume “Reminds Me of Falling in Love for the First Time”

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Miley Cyrus can buy herself flowers—but unlike almost every other celebrity out there right now, she has never launched her own perfume or fragrance brand. Instead, the superstar has partnered with Gucci Beauty to front the brand’s #FloralFantasy campaign, which first kicked off in 2021. The latest Gucci fragrance launch, Flora Gorgeous Magnolia, brings Cyrus back to a lush garden full of flowers, puppies, and kittens—a designer dreamland that speaks to the star’s inner child. With notes of patchouli essence, magnolia essence, and a dewberry accord, the fruity floral fragrance is meant to evoke a sense of confidence and inner strength.

Ahead, we caught up with Cyrus to chat all about her relationship to scents and perfume.

You have an extensive song catalog. What song reminds you the most of this scent?

Of course, “Flowers.” It represents independence and freedom harmonizing with vulnerability and sensuality.

In a recent interview, you said friends often ask you for skincare and fitness advice. We’re curious: What is the best fitness or wellness advice you’ve ever been given?

Beauty begins within. I focus on my mental maintenance way more than any external routines.

Who is the best-smelling person you’ve ever met? What did they smell like?

My grandmother and Dolly Parton. They both smell like home to me.

If your friends and family members were asked to describe your signature scent in one word, what do you think it would be?

Subtle. I have a very loud presence, so I keep my surroundings subtle, so my personality can shine and nothing speaks for me.

What’s your personal definition of inner strength?

Staying in touch with my inner child. I check in on five-year-old me all the time. She still very much exists, and it’s my job as the adult to protect her spirit and allow that innocence to shine through me.

When did you start experimenting with fragrance? What was the first scent you ever wore, and have you smelled it lately?

My mom always smelled like candy and cakes, so I just have copied her my entire life. I am becoming my mother in a very sweet and scary way.

What scent always makes you feel nostalgic? And how has your scent style changed over the years?

The smell of baby powder and flowers always reminds me of my grandmother. It’s such a blessing to have our senses be able to keep us with people even after they’ve passed.

What do you love the most about the new Gucci Flora Magnolia Fragrance and why?

It reminds me of innocent sensuality. There is a sweetness that smells like young love. It reminds me of falling in love for the first time.

What’s the biggest beauty risk you’ve ever taken? Do you have any regrets?

Cutting my hair short, and it was absolutely worth the risk. I felt so powerful and unique.

If you were to gift Gucci Flora Magnolia to just one person, who would that be and why?

Dolly Parton, because I know she loves anything super feminine and hot.

Where is your favorite place or occasion to wear the new Flora Magnolia Fragrance?

I love sitting with someone at dinner and them asking what I’m wearing, not talking about my outfit, but my fragrance being the star of the look.

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