Michelle Yeoh Named a Balenciaga Brand Ambassador
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The Academy Award-winning actress Michelle Yeoh is the latest Balenciaga’s brand ambassador, joining French actress Isabelle Huppert and Thai star PP Krit Amnuaydechkorn.
The Parisian couture house on Thursday unveiled Yeoh’s appointment alongside its spring 2024 campaign, which starred Yeoh, Amnuaydechkorn, Malgosia Bela, Arthur Del Beato, Eva Herzigova, Soo Joo Park and Khadim Sock.
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“I am thrilled to join Balenciaga as a brand ambassador,” says the Malaysian-born and London-educated Yeoh, who started her filming career in Hong Kong in the ’80s. She pushed her decades-long career to a new high last year for the A24 movie “Everything Everywhere All at Once,” which scored her a Golden Globe, a SAG Award and an Oscar.
“For me, fashion is a form of art. It’s not just about a dress but about self-expression, how you feel in the dress, and the values you embody wearing it; it is a way to communicate my work and who I am to the world. Wearing Balenciaga makes me value the artistry and craftsmanship behind every piece. The brand embodies a sense of originality and relevance while always remaining true to its heritage as a couture atelier,” she added.
Yeoh has worked closely with Balenciaga on several major red-carpet moments and attended the brand’s fall 2023 couture fashion show.
During this year’s Cannes Film Festival, she exclusively wore Balenciaga Couture for her red-carpet appearances. She also wore the brand to the Kering Women in Motion Dinner, at which she accepted the night’s Women in Motion prize.
During the dinner, she gave an emotional, inspiring talk that encompassed the history of art, her passion for building cross-cultural bridges and unleashing women’s creativity.
“Art moves like water, capable of causing great beauty, great terror and great change. I have watched the currents throughout my entire career and I am watching the tides turn now. For too long, we as women have been left out of rooms and conversations. We have been told the door is closed to us. Well, Virginia Woolf once said, ‘There is no gate, no lock, no bolt that you can set upon the freedom of my mind,’” she said.
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