Michael Michael Kors Collaborates With 007 Film Franchise on Limited-edition Capsule
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Michael Kors is continuing his relationship with 007.
Michael Michael Kors is partnering with the 007 film franchise featuring a capsule of limited-edition, co-branded products and a 360-degree marketing campaign.
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As reported, Kors introduced a limited-edition capsule collection last month featuring the Michael Kors Collection Bancroft satchel that tied in with the 25th James Bond film, “No Time to Die.”
The new 11-piece MMK x 007 capsule highlights a sleek black and metallic color palette that evokes the glamour of the Bond world. Products range from handbags and luggage to swimwear and footwear. The MMK x 007 partnership features a new black and gold Signature logo print.
A graphics cropped T-shirt, for example, has the phrase Agent 007, while a swimsuit has a subtle MMK x 007 logo on the back. There is also Bond Signature print suitcase and Beck Weekender bag, as well as 007 luggage tags. Retail prices range from $68 to $578.
The capsule will be sold globally beginning Oct. 19 at Michael Kors stores and online at michaelkors.com, as well as the 007.com website.
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“We’ve seen enormous success with the Michael Kors Collection MKC x 007 collaboration that we did for ‘No Time to Die’ — so we’re thrilled to be extending our partnership with the world of James Bond to our Michael Michael Kors product. The dynamic product capsule features an all-new black-and-gold play on our signature logo print that I think really exemplifies the glamour an adventure synonymous with both Michael Kors and James Bond,” said Michael Kors.
A campaign will feature Bella Hadid and Cindy Bruna and will appear globally across digital and social platforms.
FOR MORE STORIES:
Michael Kors Unveils Exclusive MKC x 007 Capsule Campaign
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