"Jordan Brand is more than one man. It has always been a family," the statement begins. "We represent a proud family that has overcome obstacles, fought against discrimination in communities worldwide and that works every day to erase the stain of racism and the damage of injustice." The statement continues: "The will, the work, the excellence the world has come to know is the result of one generation after another, pouring their dreams into the next. It's 2020, and our family now includes anyone who aspires to our way of life. Yet as much as things have changed, the worst remains the same. Black lives matter. This isn't a controversial statement. Until the ingrained racism that allows our country's institutions to fail is completely eradicated, we will remain committed to protecting and improving the lives of Black people."
After George Floyd was killed by a white police officer named Derek Chauvin in Minneapolis, Jordan posted a statement on his Twitter. "I am deeply saddened, truly pained, and plain angry. I see and feel everyone's pain, outrage, and frustration. I stand with those who are calling out ingrained racism and violence toward people of color in our country. I've had enough," he said, in part.
He also posted this Nike ad calling for change in America and for people to recognize the systemic racism in this country.
"For once, don't do it," the ad reads.
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