Michael B. Jordan's New Calvin Klein Campaign Will Make You Sweat
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The Hollywood star rocked his Calvins–and nothing else–in the new campaign.
Ahead of the release date of his film Creed III, which will serve as his directorial debut, Michael B. Jordan is showing off his toned physique in his first-ever Calvin Klein campaign.
The star shared a couple of photos from the shoot on Instagram in a joint post with the fashion brand, captioned, "The debut. @michaelbjordan Calvins or nothing."
The post also tagged the photographers who worked on the shoot, Mert and Marcus, who have recently photographed others for Calvin Klein ads, including Kim Kardashian and Jennie from BLACKPINK.
It's safe to say that fans were excited about the photos, with one person's response simply, "Mother of god."
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Someone joked, "Babe, I'm a little bit jealous, please delete," which got a lot of likes from others.
Another fan lamented having to compete with Jordan for their girlfriend's attention, writing, "Can you tone it down a tad?? My girlfriend is a step closer to leaving me every time she see’s this 😂😂😂."
People couldn't help but thirst over the photos of Jordan in only Calvin Klein underwear, with some completely unprepared for the sight, like a fan who commented, "Sooo, y’all just gonna drop this on my TL without warning?! Lawd! 👀😍🥵."
In the campaign, Jordan is styled in the Calvin Klein 1996 athletic and modern cotton performance underwear styles. The brand stated that the photos “reinforce [Jordan's] discipline and uncompromising commitment to his craft.”
Along with advertisements online, Jordan's photos are now on display on giant billboards on Houston Street in New York City and La Cienega in Los Angeles. The full spring campaign will be released on March 15.
The new Calvin Klein campaign hit social media right before the Feb. 27 premiere of Creed III in Los Angeles. The new film is the third in the series spun off the Rocky franchise. Alongside Jordan, the movie also stars Tessa Thompson and Jonathan Majors.
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