The Miami Grand Prix Has Not Sold Out Yet
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Last year's Miami Grand Prix chose a strange format that favored exclusivity over accessibility, but the race sold out its grandstand tickets early. While demand for next weekend's second-ever Miami GP remains high, the race has yet to hit that watermark in 2023.
As event executive Tyler Epp told Adam Stern of Sports Business Journal, the event still has tickets left to sell. While he expects those seats to sell by the time the race begins next Sunday, the event could be the first F1 race in the U.S. to fail to sell out the grandstands since the series grew massively in America during the COVID-19 pandemic.
Part of that is due to Miami expanding its ticketing offerings, adding 3000 additional seats for a total of 56,000 grandstand spots. The bigger issue is pricing, with three-day grandstand tickets listed on Ticketmaster nearing $2,000 in keeping with the track's focus on exclusivity. That strategy made the Grand Prix a hit in 2022, but in 2023 it faces stiff competition from a Grand Prix in Las Vegas in a newer, even more glamorous venue. For a race built around the idea of selling progressively more expensive luxury experiences, that is a direct threat.
The Miami Grand Prix will run next weekend. Formula 1's two other American races, at Austin's Circuit of the Americas and on the streets of Las Vegas, are set to run in October and November, respectively.
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