Meghan Markle Surprise-Launched a Lifestyle Brand and It's Giving Nancy Meyers

Is this the official second coming of The Tig?

Meghan Markle is booked and busy with all of her upcoming projects, including the rebirth of her podcast, a movie, and "a couple of" unscripted TV shows. She and her husband, Prince Harry, also recently redid their website as a part of a refresh. And, that's not even all of it: Meghan Markle just announced another surprise project by quietly launching a website and Instagram page under the name American Riviera Orchard.

There is little indication of what the brand entails, however, the Instagram bio reads, "By Meghan, the Duchess of Sussex. Established 2024." An IG Story posted to the page also captures Markle arranging flowers, cooking, and standing under a brick archway all set to the tune of "I Wish You Love" by Nancy Wilson. The entire aesthetic looks plucked straight out of a Nancy Meyers-directed film.

The name could be a reference to Markle's home base of Santa Barbara. According to Travel & Leisure, the California town received the moniker more than 100 years ago. Markle, Harry, and their kids, Archie and Lilibet, live in Montecito, a town in Santa Barbara.

Related: Meghan Markle's Pregnancy Reveal Photo Was Not Doctored, According to the Photographer

The logo features an intricate gold crest with the name scrawled under in regal cursive letters. Right below that is Montecito spelled out in all caps in the same gold color.

According to People, there is currently a trademark application in process for the brand in sales of "tableware, drinkware including decanters, kitchen linens and edible treats such as jellies, jams, marmalade and spreads." The application also seeks approval of cookbooks. You can also join a waitlist on the site to "be the first to know about products, availability and updates."

Markle previously had a lifestyle blog called The Tig, which ran from 2014 to 2017 and featured content surrounding travel, food, fashion, beauty, lifestyle, and more.

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