By Sarah Kinonen. Photos: Courtesy of Brand.
As someone with a chest size of 34B on a good day, I can tell you, first hand, shopping for bras isn't always easy. Although it sounds relatively simple — less cup size, less problems, right? — and in my experience, there's always plenty of variety (at least in terms of style, design, and colors) for smaller cup sizes. But that doesn't mean they always fit. Like, really fit. Nine times out of ten, I have trouble filling out the entire cup — and I know I'm not alone. Luckily, Pepper, a new bra company targeted specifically for smaller breasts, wants to fix that.
Pepper is a new intimates line founded by Jaclyn Fu and Lia Winograd, two women who realized there's a er, gap, in the bra market for smaller-chested people. "After searching, buying, and returning countless bras, I realized there isn't an affordable, flattering, and comfortable bra out there made just for small cup sizes," the design duo said in on the brand's website. "One-size-fits-all designs and marketing by mass retail stores marginalize certain body types, rather than solving specific small boob issues (hello, gaps!)."
Their solution? Field of Dreams style, to create their own. From there, the Pepper bra was born. The bra itself, a lightweight top with mesh overlay, will come in two shades — black and nude — and will be available in sizes 32AA to 38B, reports Bustle. Each bra will also feature the brand's "authentic lift" design, specifically made to lift and hold smaller boobs, thanks to its flexible cup. (Sign me up for that.)
Want your own Pepper bra? Here's how to get one: Since it's not exactly available just yet, Fu and Winograd are debuting the design on Kickstarter (where they hope to raise $10,000 in seed money for the company). And until the campaign officially kicks off on April 12, it's a bit of waiting game. However, during the first three days of the Kickstarter campaign, shoppers can score their own Pepper bra for $37 each. After that, you'll be able to shop the bra at my-pepper.com for $40. Here's to everyone — itty bitty, buxom, and in between — having a bra that looks (and more importantly) feels great.
This story originally appeared on Allure.
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