If anyone is still arguing that social media has no influence on the fashion and beauty industries, they seriously should think again. Nowadays, social media has the ability to transform and alter the life of anyone through a carefully crafted tweet, properly used hashtag, or awesomely timed video. Within minutes, no less. Social media has leveled the playing field for makeup artists, designers, and models who are looking to build audiences that support their dream. For models of color, these online communities not only promote and engage their work but can also speed up the process of landing that dream opportunity or job.