McDonald's Revenue Is Way Up Because Menu Prices Are Higher Than Ever
Well, it looks like free fries just aren't cutting it for frustrated McDonald's customers.
Rising dissatisfaction over pricing at the fast food restaurant seems to be at an all-time high following news that McDonald's pulled in $6.69 billion in revenue in a span of three months. According to the New York Post, McDonald's attributed that gargantuan number, which was initially predicted to be $6.58 billion, to "strategic menu price increases." The company's net income increased to $2.3 billion, up from $1.98 billion in the same three months last year, which was also attributed to price hikes.
Just how much have menu prices increased? Let's just say that if you find yourself at a McDonald's location in Darien, Connecticut, you can expect to pay as much as $18 for a Big Mac meal.
Customers have previously turned to social media to express their frustration over the fact that the restaurant's dollar menu lacks items that actually cost $1. And now, they're venting about McDonald's prices in general.
Earlier this month, a user on Reddit posed the question: "What is no longer worth it because of how expensive it has become?" As you can likely guess, one of the top answers was fast food. Additionally, several of the most liked comments took direct aim at McDonald's.
"I went to McDonald's the other day for the first time in years and was SHOCKED at how expensive it is!" said one person.
"A 'value meal' at McDonald's now costs just as much as a meal at a lot of sit down restaurants like Applebee's. It's insane," another user added.
How have you been affected by McDonald's increasing menu prices? Let us know in the comments.
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