Have you always dreamt of sipping McDonald’s coffee first thing in the morning without having to sleepily trek to a drive-thru?
The move squarely places McDonald’s in territory previously dominated by Starbucks, Dunkin’ Donuts, and other brands of joe that have established shops.
Sure, the in-store McDonald’s coffee is currently among the cheapest cups-to-go consumers can buy, but will its retail coffee line follow suit?
According to our research, the answer is “no.” We looked at the cost of a pound of ground coffee (adjusting prices to account for varying bag sizes) across five brands—McDonald’s, Starbucks, Dunkin’ Donuts, Peet’s Coffee & Tea, and Seattle’s Best—and found that although McDonald’s has the cheapest in-house coffee, retail coffee is clearly a whole new (and more expensive) ball game.
Check it out for yourself in the graphic below:
Illustration credit: Jen Fox. (Click here for larger version)