Max Mara Atelier Fall 2023
The annual Max Mara Atelier collection offered a pragmatic masterclass on the company’s hero product: the coat.
No arty inspirations were involved this time, reflecting the practical needs of today’s women and their desire for timeless and functional designs.
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Aimed at reinterpreting the classics with modern volumes and high-end fabrications, the concise range included staples such as the trenchcoat in double cashmere or reworked in supple black leather; the Crombie style doubled with camel hair; a navy peacoat and a feminine redingote. A shearling cape had an urban-chic edge, while a giraffe jacquard coat injected a touch of eccentricity into the polished collection.
Rendered in a restrained palette of sophisticated hues — such as white, tan, brown, gray, navy and black — the focused assortment respected the brand’s understated elegance while covering the tastes and demands of a wide demography of women.
Launch Gallery: Max Mara Atelier RTW Fall 2023
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