The $14 tanning lotion that went viral on TikTok is back in stock: 'Friends thought I went to Hawaii'

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Get a golden glow in record time. (Photo: Getty)
Get a golden glow in record time. (Photo: Getty)

Many of us are spending more time indoors this summer than usual. So if getting a healthy summer glow is on your to-do list but you’re looking more like Casper than an extra on Baywatch, listen up: This tanning lotion seriously works.

Maui Babe Browning lotion, $14 at Ulta, has legions of fans, and for good reason: The cream accelerates the tanning process, so the color you’d get after spending an entire day in the sun will now be yours in just an hour. The aloe-infused formula is gentle enough for sensitive skin, and can be applied anywhere on the body.

Important to note: Maui Babe lotion does not contain SPF, so be sure to apply it over your sunscreen.

The lotion found fame on TikTok, where users uploaded videos of their tan lines after applying the product. The social media platform made the lotion so popular, it consistently kept selling out — but it’s finally back in stock!

But it’s not just TikTok users who love this stuff. The lotion has over 1,300 reviews at Ulta, with shoppers rating it an average of 4.4 stars. Here’s why:

It works fast

If it takes you multiple hours-long trips to the beach to get even a sliver of a tan, have no fear: This lotion eliminates having to lie out and sweat for hours.

“Definitely accelerated a golden brown tan!” a shopper shared. “Friends thought I had been to Hawaii after just after spending an hour a day, twice, sunbathing in my yard!”

“I saw an immediate difference after one day,” another added. “I love it!”

“I bought this because of TikTok. It is actually so good!” a third added. “...In two hours I have like all-day pool tan! It's crazy!! Definitely buying this product again! Worth it if you want an amazing tan!”

Look like you went on a tropical vacation after just a couple hours. (Photo: Ulta)
Look like you went on a tropical vacation after just a couple hours. (Photo: Ulta)

Perfect if you burn before tanning

If your skin skips the tan step and goes straight into lobster territory, this lotion helps! Just make sure to wear sunscreen.

“I love this product!” a happy shopper shared. “I have extremely fair skin and I always burn no matter what. I used this with SPF 15 and was in the sun for an hour and it made me tan! A lot of my freckles came out as well! It is such a great product; I just recommend wearing sunscreen underneath. Like I said, I always burn, I don't tan, but this really did give me a tan. It also smells like vanilla extract!”

“This product is great for tanning!” another added. “Allows you to lay out in the sun without getting burnt and it's tinted so it adds a little brown so you don't look ghostly white while you're trying to tan. Smells great like the beach!”

“I have never been able to tan in all my 37 years. I just burn no matter what.. until now!!” a gleeful shopper added. “After just one use I could already see a light tan. I am definitely feeling the summer vibes now and don't look like a ghost and a vampire had a baby and then hid it away in the dark its whole life. #formerpowderpuff to #nowimglowingbutnotinaglarefromthewhiteglow.”

Streak-free tan

Unlike other tan accelerators, Maui Babe gives you a glowing, streak-free tan — the only lines you’ll get are from your bikini!

“Okay. This is a miracle in a bottle,” one shopper shared. “I work on a cruise ship and I have tried every tanning oil and lotion out there. This stuff used to be only available in Hawaii and let me tell you, if you weren't on a ship that went to Hawaii when you ran out you would get someone who was to send you a few bottles...when you sweat it doesn't streak away! I personally think the smell is nice; it smells like the beach to me.”

“I used for the first time yesterday — timed for one hour,” one another added. “I actually went up a couple shades darker. Noticeable natural golden tone — no orange, no streaks. No burn, no redness.”

In short: this stuff is summer in a bottle. Grab it while it’s still in stock!

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