This New Mascara Promises to Give Your Lashes 19 Times the Volume

If you’ve ever gone to a salon for a blowout, you know how good it can feel to have your hair professionally shampooed, conditioned, and then styled with an expertly-wielded hair dryer for a sleek look that lasts for days. Now, you can bring that same salon-quality hair styling experience to your eyelashes (hear us out).

Makeup and skincare brand IT Cosmetics just launched a brand new Lash Blowout Volumizing Mascara developed with Drybar, perhaps the most well-known destination for a high-quality blowout. No ordinary mascara, the wand is inspired by the same technology used to make barrel hair brushes in order to separate, lift, and volumize your lashes. In fact, the tube is even designed to look like one of Drybar’s signature yellow hair brushes.

The formula consists of effective ingredients like biotin, vitamin E, collagen, and jojoba oil to condition and strengthen lashes, while transparent polymers work to create a striking look. Although it’s paraben-free, the mascara does contain gluten from yeast injected into the mascara — because collagen is on the label, the product is not vegan.

According to IT Cosmetics, this $25 mascara boosts eyelashes to 19 times their natural volume. While the price is a bit steeper than other drugstore options, the mascara seems to be worth the cost according to product reviews on the IT Cosmetics site. Shoppers note the mascara delivers on volume without flaking or clumping for a long-lasting, bold style.

“This blew me away! My lashes look full, voluminous, and feel conditioned. It’s not clumpy which is also a huge plus,” one reviewer wrote.

“This is a very nice mascara. It is dark and makes my lashes look extremely full,” another noted. “I also think the price is good for mascara. Love the look of the tube too,” the reviewer continued.

If you’re looking for an effective, volumizing mascara, this new collaboration certainly deserves your attention. For the best results, apply the brush through your lashes while rotating the wand forward and away from your face, just as a hairstylist would brush and blow dry your hair to perfection at a salon.

BUY IT: $25; ulta.com