Martha Stewart Just Launched a New Online Store That Sells "Everything"

Photo credit: Martha Stewart - Instagram
Photo credit: Martha Stewart - Instagram
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The lifestyle guru is at it again: Martha Stewart revealed in an Instagram post late Wednesday night that she is embarking on yet another venture: Martha.com, her new "online everything store."

The site, which will sell Stewart's complete line of original products from her trusted partners as well as a "curated collection of favorite things," officially launched at midnight. According to Stewart's post, Martha.com will be a hub to find "delicious foods," CBD products, home goods, kitchen essentials, holiday decor, instructional videos, and more. She's calling the site the "shop of shops."

Stewart says that the hope for the site will be to help home, garden, and kitchen tasks get done "efficiently, beautifully, and purposefully." So far, the site has links to shop Stewart's products line on Amazon, Wayfair, Macy's Sur La Table, Martha Stewart Wine Co., California Closets, and Canopy CBD. More products are expected to be added over time. "Take a look and please remember this is just the beginning," she writes in her post.

In the announcement post, Stewart explains that she repurposed an old mail truck by painting it white and affixing the Martha.com logo on it to celebrate the launch. Previously, the truck was painted green and used for her Martha By Mail catalog business in the late '90s. “Really cute, and it still runs!!!” she writes on Instagram.


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