Marketing Plays: Susan Sarandon & AnnaSophia Robb Are Roger Vivier’s New Campaign Stars
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June 26, 2019: Gherardo Felloni has a flair for the dramatic. The Roger Vivier creative director tapped actresses Susan Sarandon and AnnaSophia Robb for a short film to present the French label’s fall ’19 campaign, designed by Felloni. The film, which goes live on the house’s social channels today, re-creates the story of the 1965 Italian cult film “Lo la Conoscevo Bene.” A young aspiring actress moves from the country to the big city to pursue her dreams. Susan Sarandon stars as a flamboyant teacher who has an obsession for shoes (and the Instagram-famous dog, Tuna). Robb is the young student who is dressed to impress in Très Vivier buckle boots. Inside the grandiose salon of an upstate New York mansion, she joins the young actors, an eclectic mix of characters wearing different styles from the collection — from sneakers to utility boots, all with the house’s famed buckle.
June 17, 2019: The fall advertising season is officially underway, starting with a new campaign from Jimmy Choo featuring runway star Kaia Gerber, who is appearing for the second season with the brand. The ads, captured by fashion photographer Steven Meisel, presents the diversity of the modern woman, showing Gerber in sleek stiletto boots and chunky utilitarian sneakers. But more significantly, the global campaign marks the debut of Jimmy Choo’s new monogram, “JC,” cast in a brushed-gold faceted font with an interlinked silhouette. “The multifaceted [logo] design reflects the dynamism of the Jimmy Choo woman and the accessories she commands,” Creative Director Sandra Choi said in a statement.
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June 5, 2019: Hoka One One has announced a two-year partnership with fitness chain Life Time. Together, they are celebrating Global Running Day with running activities at Life Time’s athletic resorts, as well as a sweepstakes that launched on June 3, offering a pair of Hoka sneakers and a training session with a specialized Life Time coach. In addition, Hoka has signed on as the title sponsor for the 2019 and 2020 Chicago Half Marathon in September, owned and produced by Life Time.
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