Marketing Plays: Kaia Gerber, Gigi & Bella Hadid Join the Moschino Rock Band + More News
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Jan. 22, 2020: Jeremy Scott is taking inspiration from the ’80s, specifically music TV shows from that decade, for Moschino’s spring ’20 campaign. Starring Gigi Hadid, Bella Hadid, Kaia Gerber, Imaan Hammam, and Adut Akech, the models are imagined in an all-female rock band called “Moschinorama,” wearing the spring line. And to top it off, Tyra Banks makes a cameo in the video ads as the show’s host. Take a look.
More from Footwear NewsView this post on InstagramA post shared by Jeremy Scott (@itsjeremyscott) on Jan 21, 2020 at 11:21am PST
Jan. 9, 2020: Brazilian sustainable sneaker brand Cariuma, has announced its first-ever sports sponsorship with Brazilian athlete Italo Ferreira, 2019 World Surf League’s World Champion and 2020 Olympic qualifying athlete. According to the company, being on the ocean all the time, surfers like Ferreira experience first-hand the environmental issues oceans are experiencing today. “I am really happy to have Cariuma as my partner in my career,” said Ferreira. “The coolest thing that the brand is rooted in surf and skate, in sports, as much as it is in a strong social and environmental commitment. It’s very important that brands and companies think about this now, for our future.
Jan. 7, 2020: Nike is kicking off 2020 in a big way. The Swoosh has secured a multiyear deal with Liverpool Football Club to be the organization’s official kit provider beginning with the 2020-21 season. As part of the deal, Nike will outfit the men’s, women’s and academy squads, as well as all coaching staff and members of the Liverpool Football Club Foundation. Rumors began circulating last August that Liverpool would choose Nike as its new kit supplier after its five-year deal with New Balance expired.
Jan. 3, 2020: Adidas is set to deliver its women’s spring ’20 collection, and with it, a campaign directed at putting old stereotypes to rest. The effort, dubbed “Reimagine Sport,” features several women who share their own definitions of sport and the role of sport in each of their lives. The Three Stripes recruited world champion skier Mikaela Shiffrin, Paralympic medalist and motivational speaker Denise Schindler, body positive advocate Jessamyn Stanley and several others for the campaign. The collection showcased in the campaign includes stylish activewear and lifestyle products such as high-performance tights and tracksuits. Some of the pieces are available now via Adidas.com/Reimagine_Sport.
Jan. 3, 2020: Giuseppe Zanotti is setting the gold standard for spring ’20. The designer unveiled his latest campaign featuring four key silhouettes: the Lilium, Phoebe, Bebe and Catia. The shoes are photographed on models who appear near bodies of water, which is meant to showcase a sensual and self-confident energy. “I wanted to create a kind of stylistic clean slate,” said the founder in a statement. “This campaign conveys my ethos of beauty and strength, style and craftsmanship.” Gold is key for the season as seen on the ’70s-inspired Phoebe block-heeled platform, as well as on the Lilium’s oversize leather-constructed sandal.
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Marketing Plays: December 2019
Marketing Plays: November 2019
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