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- Japanese organizing consultant, author and television show host
Social media isn't just a way to connect with friends, family, and favorite celebrities—it's also a money-making tool. While Marie Kondo or Syd and Shea McGee of Studio McGee might not be the first people who come to mind when you think of influencers, a recent study looked into just how much top designers and popular home-focused accounts profit from their posts across Instagram, Youtube, and Tik Tok.
GoCompare, a British price comparison platform, recently rounded the top 50 home accounts, based on media mentions online. Then, it calculated each account's estimated earnings per post using Influencer Marketing Hub Tool’s Instagram and Tik Tok money calculators. (Note: the earnings are ranked in pounds.)
As it turns out, a few of our favorites made the list. Home organization expert and Netflix star Marie Kondo (@mariekondo) came out on top earning an estimated $1.52 million USD a year from her posts on Instagram and Youtube (she does not have a Tik Tok account). A single post to her 3.9 million followers on Instagram is estimated to earn her an average of $23,427. Meanwhile, her 606,000 subscribers help her earn around $1,927 per video on YouTube.
UK’s Sophie Hinchliffe (@mrshinchhome) came in close second, making an estimated $1.4 million USD a year. The cleaning sensation does not have a Youtube account, but her TikTok is estimated to gain her $248 for each 30-60 second post on the platform. On Instagram, she is estimated to rake in a cool $23,564 per post.
Husband-and-wife duo Syd and Shea McGee, who founded Studio McGee (@studiomcgee), came in third. The Dream Makeover hosts are estimated to earn over $903, 963 a year through social media alone, not considering their other earnings. They have 2.4m Instagram followers and an additional 283,000 YouTube subscribers
Interior designers Kelly Wearstler (@kellywearstler), Amber Lewis (@amberinteriors), and Emily Henderson (@em_henderson) also placed in the top 10, each generating an estimated couple hundred thousand from their respective accounts. The findings are based on an average of five posts per month — not all posts are sponsored. For many of our favorite design and home stars, paid social media posts make up only a fraction of the content they post.
You can see who else made the list here.
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