Mariah Carey and her Family Featured in Final Part of The Children’s Place Three-Part Holiday Campaign

Mariah Carey and her children will be featured in The Children’s Place’s three-part holiday ad campaign. She joins Snoop Dogg and former Boy Band members, AJ McLean, Lance Bass, Joey Fatone and Wanya Morris. The three-part holiday campaign is intended to appeal to the brand’s core millennial mom customer.

Part three of the trilogy features Carey and her twin children, Moroccan and Monroe Cannon, marking their first-ever appearance in a joint campaign. Outfitted in The Children’s Place’s new holiday collection, the brand video, “An Iconic Holiday: Part 3” features Carey’s holiday anthem, “All I Want for Christmas is You, and spotlights the family in festive Mama Claus and Santa’s Helper coordinating graphic tees, as well as the brand’s matching family pajamas.

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The campaign also highlights Carey in a custom-made dress that inspired “The Dress by Mariah Carey, a limited-edition dress, designed by the singer herself, and exclusively available for $149.99 at childrensplace.com. Made in a rich red velour, the strapless A-line dress has a plaid oversized bow at the back that matches the brand’s signature family holiday plaid collection worn by her children. The digital and social campaign breaks today.

“This year’s blockbuster three-part holiday campaign has been spectacular,” said Maegan Markee, brand president at The Children’s Place. “And, for our final holiday launch, nothing says Christmas like Mariah Carey starring in our matching family Christmas pajamas and matching family outfits, while listening to one of the greatest holiday hits of all time, her iconic, ‘All I want for Christmas Is You.”

“Marah is a Christmas icon and will be for generations to come, bringing families together through her music. We are incredibly excited to partner with Mariah and her kids on this magical holiday campaign,” she said.

Carey said, “The holidays are all about family – spending time with each other and making memories that will last a lifetime. Holiday traditions are big for us at the Carey house. There is nothing sweeter than baking Christas cookies and cuddling around the fireplace and matching in The Children’ Place pajamas together.”

“I’ve always been a fan of The Children’s Place…they are a household name and dominate the children’s apparel space. Also, as someone who absolutely loves the holidays, and specifically Christmas, I’ve been watching what The Children’s Place has been doing for the last few years and they have my stamp of approval for the place to shop for all matching family Christmas pajamas and outfits!”

The Family Pajama Collection, Holiday Dressy Assortment, and Festive Graphic Tees are available for all family members, including pets, in newborn sizes to adult XXL. They are available at The Children’s Place stores nationwide and in Canada and on The Children’s Place Amazon storefront at amazon.com/TheChildrensPlace.

Launch Gallery: Mariah Carey and Family Feature in The Children’s Place Holiday 2023 Campaign

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