Marc Jacobs Beauty Announces Details on New Shameless Foundation's Launch

Marc Jacobs Beauty Announces Details on New Shameless Foundation's Launch

Marc Jacobs Beauty is a major player in the industry and for good reason. The brand appeals to people of many ages, and the quality is undeniable. Though Marc Jacobs Beauty recently launched a major hit with the Le Marc Liquid Lip Crayon, it looks like it has another product coming down the pike for fans pretty soon. This time, Marc Jacobs Beauty is dropping a brand-new foundation.

Foundation isn't exactly new to the brand, as Marc Jacobs Beauty already sells the beloved Re(marc)able Full Cover Foundation Concentrate in 22 shades. However, this new foundation called Shameless Youthful-Look 24H Foundation SPF 25 looks like an entirely different beast if the product packaging and description are to be believed. Its supposed to last for a full 24 hours, which is perfect if you're a fan of putting makeup on and then forgetting about it. It's also oil-free, making it perfect for those with acne-prone skin.

According to Marc Jacobs Beauty, the foundation also has a self-setting finish and "invisible SPF protection," meaning its UV protectant is encapsulated by pigments so you won't have a grayish tint or flashback in photos. We all know how important SPF can be, and any makeup that includes sun protection is an added bonus. Plus, it's packed with skin-loving ingredients like hydrating snow mushroom and brightening blue daisy extract.

Best of all, the brand-new foundation comes in 29 diverse shades. You can see each below on models, so you can have an easier time picking which hue is right for you.

<cite class="credit">Courtesy of brand</cite>
Courtesy of brand

The Marc Jacobs Beauty Shameless Youthful-Look 24H Foundation SPF 25 officially launches on Friday, February 9. It will ring up at $46 on sephora.com. (You can sign up for a reminder here, so you can shop it the second it's released.) Marc Jacobs Beauty already has another product in its Shameless line — the Shameless Bold Blush. (Fun fact: The collection's name is inspired by Marc Jacobs' tattoo on his chest that says "shameless.") And you can shop the powder blush formula right now in three daring colors: Tantalizing, Rebellious, and Obsessed. Come February 9, you'll be able to create an entire Shameless face with it.


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