Manors Golf Takes Volume Three of the Frontier Collection to Morocco
LONDON — The third volume of men’s golf brand Manors Golf Frontier Collection is all about combining a morning ski with an afternoon of golf and perhaps even a dance after dark.
Instead of going down the route of fall or spring, Jojo Regan, cofounder of Manors Golf along with Luke Davies and Nick Watts, doesn’t want to train their consumers that their collections are for one season or another as there’s a continuity in their collections, as well as new iterations and styles.
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The jersey frontier shooter which was launched in the volume one collection has now reappeared in volume three in new colorways of green, black, navy and sand.
“Our biggest customer base is the U.K. and U.S. — a lot of people don’t realize that Morocco specifically is a fantastic destination for golf. Morocco is very famous for its souks, food and culture —we wanted to build a narrative that shows golf in a different light,” Regan said in an interview.
The Frontier Collection campaign features Belgian-born golfer Adem Wahbi, who has Moroccan roots and has been living with cerebral palsy.
“It was exciting to celebrate Adem’s Moroccan heritage and go back to that idea of golf being a sport of adventure,” Regan added.
The collection is a step toward Manors Golf not just establishing itself in high-performance golf wear, but building a lifestyle category.
New items include a utility shirt, which borrows tropes from a fisherman’s jacket; a pullover sweater with a round neck in cream, green and black; a printed single roll-up sleeve; a reversible checked vest, and a lightweight trouser for the golf course.
The check print is Manors Golf’s way of adding a British touch to the collection as it resembles a Scottish tartan.
The brand revealed that revenues sat at 300,000 British pounds in 2022 and grew to 430,000 pounds by October that year.
In January, Manors Golf raised 601,733 pounds in a round of investments, with help from 181 investors on Crowdcube. The golfwear brand’s target was 400,000 pounds when it set out to raise money.
Investors in Manors Golf include actor Nicholas Hoult, media entrepreneur Jamie Bolding, sports media investor Andrew Croker and musician Tom McFarland, one of the frontmen of the English band Jungle.
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