Mango Launches Internal ChatGPT-Style Tool
Spanish retailer Mango is getting in on conversational artificial intelligence, it revealed Wednesday.
Lisa, an internal generative AI platform that functions similar to a ChatGPT interface, will assist employees and partners, including in the development of collections and after-sales service, Mango said. The company developed Lisa in under nine months using both private and open-source models, the fast-fashion chain noted.
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“Generative artificial intelligence is an extended intelligence, in other words, a technology that will act as a co-pilot for our employees and stakeholders and that will help us extend our capacities, because technology will either make us more human or will be of no use”, Jordi Álex, Mango’s director of technology, data, privacy and security, said in a statement.
Lisa joins Inspire, another generative AI platform Mango developed a year ago focused on imagery. Inspire helps the company’s design and product team “seek inspiration” and co-create prints, fabrics and garments, the retailer said.
Mango has held “numerous” information sessions with its teams, training more than 100 designers and graphic artists, it said. So far, it has released 20 garments that its designers co-created with AI. The company uses generative AI for other purposes as well, including creating spaces, scenarios and images to help its photography studio, window dressing, architecture and interior design teams.
Mango first began constructing machine-learning platforms back in 2018. So far, it has developed more than 15 platforms that apply AI, including Midas, which it uses for its pricing; Gaudi, its product recommendation tool; and Iris, which helps in customer service.
Last year, Mango established its own virtual assets team to coincide with its participation in the Metaverse Fashion Week. Made up of approximately 10 3D, software, AI and blockchain engineers and 3D artists, it develops digital content and projects that let the company “add the virtual environment to its digital and physical channels.”
Mango saw sales hit a record high in fiscal 2022, with net profit up 20.9 percent to 81.1 million euros, it reported in March. The company, which is navigating an expansion in the United States as well, said it doubled its investment rate last fiscal year, including spending 107 million euros on improvement in tech and logistics.
