Makeup maven Bobbi Brown shares her no-nonsense beauty, fashion and travel secrets
Since moving on from her namesake cosmetics empire eight years ago, Bobbi Brown hasn’t exactly been resting on her laurels.
The 66-year-old makeup mogul, TikTok superstar, and newly minted grandmother has ticked off an impressive list of accomplishments, including renovating and re-imagining The George — a chic, 32-room boutique hotel in her basecamp city of Montclair, New Jersey — and launching yet another beauty juggernaut, Jones Road. Available online and at a handful of packed-to-the-rafters, company-owned stores, the not-quite-four-year-old brand is beloved for its sheer textures, wearable colors, and skincare-infused formulas.
The ultimate straight-shooter, Brown doesn’t try to dazzle when asked for her list of cherished fashion, decor, and food must-haves. From gut-supporting bone broth to crazy-comfy loafers, a drugstore moisturizer, and “just the right kind of tight” leggings, she’s the real deal.
Favorite petite pants: Mother Denim The Lil’ Mid-Rise Dazzler Ankle Jeans
“They’re an amazing fit. But most importantly, they’re the only company that really offers petite options. Note to designers: there are people of all sizes!”
Favorite glow-getter: Jones Road Beauty Miracle Balm All-Over Glow
“Miracle Balms in general are a multi-use, quick-fix product that makes you look less tired and more vibrant, and it always works. My favorite shade is ‘Magic Hour.’”
Favorite earrings: Ted Muehling Freshwater Pearls
“My husband gave me my first pair of Ted Muehling earrings shortly after we started dating, and I’ve been getting new pieces for special occasions ever since. They make me feel pretty and can dress up the simplest outfits.”
Favorit mani: Jones Road Beauty The Nail Polish Kit
“We have my long-time manicurist, Roza, come to the Jones Road office every two weeks to do nails for the team. She helped us develop our new nail kit, which has the perfect red and pink polishes.”
Favorite comfy kicks: Madden Girl Cecily Tailored Penny Loafers
“These make me feel like I’m standing on a rubber kitchen cooking mat. They’re so comfy and look just like my Gucci and Prada loafers. They’re my go-to shoes.”
Favorite eyeliner: Jones Road Beauty The Best Pencil
“I always have this with me — in brown. It’s the best eyeliner I’ve ever used because it goes on easily and is a neutral color that everyone looks good in. I also use it to fill in my brows, and in a pinch, it even covers gray roots.”
Favorite decor: Endless The Artist Painting
“I’m obsessed with the work of Endless The Artist and David Pher. I tend to decorate my homes in neutral tones, and this is the best way for me to add pops of color to brighten up a room.”
Endless “Queen Elizabeth” in the background of the Melanie Dunea portrait inside her home.
Favorite escape: Soho Beach House Miami
“Love Soho Beach House — just not on a Saturday night!”
Favorite drugstore staple: CeraVe Moisturizing Cream
“I’ve recently become a fan of CeraVe.”
Favorite health food: Brodo Bone Broth Sipper Variety Pack
“I’ve been drinking Brodo bone broth since Marco Canora opened up a window in his restaurant Hearth. It’s so delicious and good for my gut, and now it’s available in supermarkets!”
Favorite self-care splurge: Sunlighten Amplify II Infrared Sauna
“An Infrared sauna is great for stress relief.”
Favorite basic: Cotton Citizen Standard Tee
“They look good under a blazer and fit my body without being too big in the arms. I like to wear a black one when I work out.”
Favorite leggings: Splits 59 Airweight High Waist Leggings
“Thin, flattering and the right kind of tight.”
Favorite undies: Negative Underwear CottonFrench-Cut Briefs
“I love well-cut, soft cotton underwear. Everything they have, from robes and tanks to underwear, is super soft and comfy.”
