In its short history, Uoma Beauty has made an impressive mark in the beauty industry, gaining tens of thousands of Instagram followers and even more customers who've quickly come to love the brand's foundation, lip colors, eye palettes, and more. However, fans of Uoma had to look elsewhere for brow products — until now. The brand has just launched three new products known as the "Brow-Fro" collection, and Uoma's fan base is already in love.
Having teased the new products on Instagram with models in retro, '70s-inspired styles, Uoma finally announced the Brow-Fro collection on November 1. The trio, sold separately, includes Fro to Go, Baby Hair, and Blow Out Gel — all cleverly named, and all serving different purposes to fulfill your brow needs.
Fro to Go is an all-in-one highlighter and defining pencil, the latter of which comes in six shades and has a triangular tip for precise filling and shaping. The highlighter on the other end is applied with a small sponge tip, which sits under a cap topped off with a spoolie for perfect blending. If you prefer a more narrow pencil than the one that comes with Fro to Go, you may want to try Baby Hair. The super-slim tip lets you create realistic, extra-fine strokes that have a powder finish and long wear — and its built-in spoolie ensures everything is blended and shaped the way you want.
Like Fro to Go, Blow Out Gel is available in six shades, but it serves a totally different purpose. The gel pomade relies on special nylon fibers to evenly fill in and shape brows, while simultaneously enhancing volume and color. The small spoolie applicator not only ensures uniform application, it also tames any errant hairs back into place.
It should be noted that Uoma isn't just some brand making light of the beauty and significance of the afro. The black-owned brand, led by Nigerian-born founder Sharon Chuter, emphasizes values that encompass both African pride and broad inclusivity. The new Brow-Fro collection serves as a fun way to celebrate — and welcome everyone to celebrate — an iconic look, and get gorgeous brows in the process.
"I cannot wait to try them 🙌🏼🙌🏼," one Instagram fan wrote on the announcement post, while several others asked if the Brow-Fro collection will be coming to Ulta. In a word? Yes. According to Trendmood, Fro to Go, Blow Out Gel, and Baby Hair will arrive at Ulta on November 8. But you don't have to wait until then to place an order — all three are officially available on uomabeauty.com right now.
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Originally Appeared on Allure