'My hair has never felt so soft, silky and shiny': This top-notch serum with 33,000+ fans is down to $7

Winter air is rough on hair. Outdoor cold, whipping winds, indoor heat — it seems everything is conspiring to strip your hair of its natural moisture. Add to that the impact of coloring and blow-drying, and you've got locks crying out for help.

If you're dealing with dry damaged hair — but have the distinct impression that the only effective treatments cost a fortune — we've got some good news for you. In our ongoing hunt for affordable alternatives, we've come upon a winner: Elizavecca Cer-100 Collagen Coating Hair Protein Treatment, a rich, deep hair repair mask for needy hair of all textures. It's so easy to incorporate into your routine, too: Dry your hair with a towel after shampooing, and apply the serum to your hair. Leave on for up to 20 minutes, then rinse. Thousands of Amazon reviewers love it, and many say it rivals pricey Olaplex products. Right now you can score this treatment for just $7!

Amazon

Elizavecca Cer-100 Collagen Coating Hair Protein Treatment

$8$9Save $1

This hair-repair serum uses soy protein extract, ceramides and collagen to replenish moisture to dry, damaged strands.

$8 at Amazon

Why is this a good deal?

This treatment's claim to fame is its similarity to Olaplex, a pricier Yahoo reader favorite. Olaplex's comparable treatment, No. 3 Repairing Treatment, sells for $30 (same as its beloved shampoo and conditioner). Compared to that, the sale price of Elizavecca Cer-100 makes it an absolute steal. Even when you look at historic markdowns of Elizavecca Cer-100, this deal is a special opportunity. At a mere 7 bucks, Elizavecca Cer-100 is at rock bottom, pricewise. We've only seen it for a few pennies lower (even on Black Friday) — so now's the time to grab it.

Why do I need this?

What makes Elizavecca Cer-100 Collagen Coating Hair Protein Treatment so special? Unlike Olaplex, which is a bond rebuilder, Elizavecca Cer-100 is a protein treatment; the formulation is especially nourishing for hair with heat or bleach damage. It uses keratin and pig collagen to revive dry strands and frizz. Shoppers have also reported less hair loss and breakage when using the serum. And it's not just the price that's converting Olaplex shoppers into Elizavecca fans — some say it works even better than the more expensive treatment.

What reviewers say

More than 33,000 Amazon shoppers are die-hard Elizavecca converts, which has resulted in a perfect five-out-of-five-star rating for the hair treatment on Amazon.

"This is a repeat purchase and is a fantastic product for a fantastic price!!" raves a thrilled reviewer. "It's a comparable product to Olaplex No. 03 Hair Bonding Repair Mask except MUCH cheaper, more product, and it actually makes your hair feel noticeably soft immediately after use. It also has a beautiful light scent that smells rich, and of high quality. "

"My hair looks like I spent all day at the salon," shares another super-fan. "My hair didn’t look this good after my last Olaplex treatment and blowout. All I did after my shower was brush my hair. I added no product and my hair was soft, not frizzy, shiny and just so easy to work with. It looked amazing."

"Magic in a bottle," said one adoring Amazon shopper. "My hair has never felt so soft, silky and shiny. Whenever I let it air dry it tends to go frizzy but not with this! It's an amazing product. I only wish it came in a bigger size. Love it so much I already bought a second, even though I'm not halfway through the first bottle."

Amazon

Elizavecca Cer-100 Collagen Coating Hair Protein Treatment

$8$9Save $1

More than 33,000 Amazon shoppers agree — this protein hair-repair treatment is the real deal.

$8 at Amazon

The reviews quoted above reflect the most recent versions at the time of publication.

If you have Amazon Prime, you’ll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $25 or more.)

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