A Magical Chocolate Circus Equipped With a Roller Coaster Is Coming to Amsterdam

Kelly Corbett
Photo credit: Facebook / Tony Choconely
Photo credit: Facebook / Tony Choconely

From House Beautiful

If you ask me, eating chocolate is already a pretty exhilarating experience in itself. But when I heard the news that a magical land filled with stacks and stacks of colorful chocolate bars and a… roller coaster was in the making, I was shook. Even more so when I realized this wasn’t a dream and was real life.

As it turns out, a Willy Wonka-esque chocolate circus (!!!) is coming to the Dutch town of Zaandam, just north of Amsterdam, writes the New York Post. Behind the vision is Tony’s Chocolonely, a Dutch chocolate company, which has teamed up with local architecture firm SeARCH to create this one-of-a-kind chocolate themed-attraction. The wonderland will be called Tony’s Chocolonely Chocolate Circus and will have three buildings — one of which will have a roller coaster.

The project for a "chocolate circus" was originally announced by Tony’s Chocolonely in 2018, but the plans for it weren't released until recently. This magical land, which is estimated to take three years to build, will cost approximately $105 million dollars. And it's not just fun and games: In addition to the coaster and other thrills, Tony’s Chocolonely hopes to welcome approximately 500,000 visitors into its factory each year to learn more about chocolate, as well as the unfair treatment of farmers in the industry.

Tony Choclonely's, established in 2005, works not only to make chocolate, but to end slavery on cocoa farms in West Africa. "Together we'll make chocolate 100% slave free," reads the brand's tagline. Not only will the Chocolate Circus be a family-fun attraction, but a place where chocolate lovers can gather and educate themselves on what you don't see behind the wrapper.

While the company notes in a blog post that construction has been paused partly due to COVID-19, we’ll definitely be waiting to see this chocolate fantasy world make its debut in the upcoming years.

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