Macy’s Launches Gap Sleepwear Collection
Though they used to be mall competitors, Macy’s and Gap are now teaming up to launch a collection of sleepwear, underwear and intimates for men and women.
The line includes pajama sets and loungewear, as well as underwear, including bras, undershirts, boxers and panties, made with organic stretch cotton and jersey knit fabric. Pieces come in sizes XS-XL, ranging in price from $12.50 to $79.95.
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“We are thrilled to launch this collection of Gap sleepwear and intimates exclusively at Macy’s and to extend our customer reach,” said Adrienne Gernand, president of B2B and international commerce, Gap Inc. “This launch is an opportunity to amplify the Gap brand and deliver must-have essentials in comfortable, breathable fabrics to men and women across the United States.”
In recent years, Gap has inked deals with the likes of Walmart for a home goods lines for adults and children, as well as fashion collaborations with LoveShackFancy, Yeezy and Mattel’s popular Barbie franchise. Macy’s has opened several shop-in-shop concepts over the years with companies such as Toys “R” Us, Sunglass Hut, Finish Line and Lids.
“Macy’s is excited to partner with such an iconic brand like Gap,” said Rachel Leinwand, Macy’s vice president of merchandising active, basics, outdoor. “This collection is a great addition to our men’s and women’s basics assortments that will provide classic but modern styling with quality fabrics and fit – giving our customers more options to own their style.”
Gap has struggled in recent years to regain the apparel retail dominance it enjoyed during the 1980s and 1990s. The company cut some 1,800 jobs this spring after closing several hundred underperforming Gap and Banana Republic stores since late 2020. Last month, Gap Inc. was hit with a class-action lawsuit alleging WARN Act violations when it ended employment of California workers with just 15 days’ notice. The WARN Act requires employers of 100 or more to notify workers at least 60 days in advance of mass layoffs.
Also in August, Gap hired a new head of sourcing, Ian Daniels, who most recently oversaw Asia sourcing for Timberland with VF Corporation and has held similar roles at Walmart.
