M&M's Is Launching 3 New Flavors
The list of long-awaited M&M's flavors finally being added to the candy's roster has grown a lot in the last few weeks. In late February, M&Ms introduced a Neapolitan flavor just six months after rolling out the flavor in Australia, and earlier this week, White Chocolate Peanut M&M's finally made their debut after years of demand from customers. Now the brand is back at it, launching three new flavors that'll be available for a limited time only.
Beginning this week, you can buy Crunchy Espresso, Crunchy Raspberry, and Crunchy Mint M&M's at select retailers, though all three candies will hit stores nationwide on April 1 - no joke. According to a release, the flavors are being launched as part of the brand's second Flavor Vote campaign, which will allow fans to try each new flavor before casting a vote for their favorite, once a day, until May 25. Gotta love democracy.
Fans can vote by uploading a photo of their chosen flavor at flavorvote.mms.com. Once you take a photo of yourself and upload it to the site, you'll be able to add a sticker representing your favorite flavor before officially submitting the photo. You can also add one of the three official hashtags - #VoteCrunchyEspresso, #VoteCrunchyRaspberry, or #VoteCrunchyMint - to a reaction that you post on social media. And if selfies aren't really your thing, you can also submit your vote by selecting a flavor online, or texting the word "VOTE" to 84444.
The Flavor Vote campaign was first introduced back in 2016 in honor of M&M's 75th anniversary. One million fans cast their votes for their favorite peanut flavor, ultimately deciding on Coffee Nut. This time customers are choosing their favorite crunchy flavor, and the winner will be announced in August and will remain on store shelves everywhere for 18 months.
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