Lyst: Searches for Taylor Swift’s Super Bowl Jeans Up 331%

Angela Velasquez
·2 min read
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Taylor Swift is the fashion MVP of Super Bowl LVIII, according to Lyst.

The fashion technology company and premium shopping app reported Monday morning that searches for the Area jeans Swift wore to the game are up 331 percent.

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The $695 straight black jeans, which have slit thighs trimmed with crystals and a heart-shaped back yoke, is currently sold out on the brand’s website. Swift wore the bejeweled jeans with a Dion Lee crochet corset top.

A wide-leg version of the jeans is available in limited sizes.

New York City-based Area is reaping the benefits of “Swiftonomics.” The brand’s denim has become part of Swift’s go-to game-day look of elevated basics.

In October, the crystal and stud-embellished Area shorts Swift wore to watch her boyfriend Kansas City Chiefs tight end Travis Kelce take on the New York Jets sold out across several online retailers.

She was also seen in New York City wearing Area’s Y2K cutout butterfly jeans last April.

More blinged-out denim is coming from the brand designed by Piotrek Panszczyk and Beckett Fogg. Area held its Spring/Summer 2024 runway show at New York Fashion Week on Sunday before the game.

Jumbo crystals adorn cropped denim jackets, hot pants, mini dresses and more. A new slit pump nods to the label’s Swift-approved jean style.

Underscoring how Area is in tune with the zeitgeist, the collection also includes several Western-inspired denim pieces. The theme is poised to catch fire this year following the Super Bowl announcement of Beyoncé’s first country album dropping in March.

There were other notable fashion moments at the Super Bowl. Crocs collaborator Post Malone opted for a folk/country look with Wrangler blue jeans, a corduroy blazer and a bolero necktie to sing “America the Beautiful.”

Super Bowl half-time performer Usher skated in a sparkly moto outfit by Off-White. Lyst said searches for the streetwear-turned-luxury brand climbed 13 percent after the performance.

Swift’s BF is flexing style power, too. Searches for Amiri, which made the pre-game black bouclé set Kelce wore to Allegiant Stadium, spiked 317 percent, Lyst reported.