The Lunar New Year Collections of 2024 That Celebrate the Year of the Dragon
The 2024 Lunar New Year is upon us, taking place on Feb. 10. Compared to the standard New Year calendar, the Lunar New Year — this time the Year of the Dragon — is celebrated over the course of multiple days.
In Chinese culture, the dragon is seen as a symbol of authority, honor and dignity, and has long represented imperial power. The Year of the Dragon is considered a lucky one, and the year is said to bring the ability to harness intelligence, leadership and creative pursuits.
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Ahead of the Lunar New Year, fashion brands have begun debuting pieces to celebrate the Year of the Dragon. Dragon-themed merchandise has been apart of ready-to-wear, accessory and jewelry collections, from denim brands like Levi’s to watch brands like Tag Heuer.
WWD has rounded up a list of this year’s Lunar New Year capsule collections and limited-edition pieces honoring the Year of the Dragon.
Jane Win
Jane Win’s Year of the Dragon pendant is made of sterling silver and dipped in 18-karat gold. The double-sided pendant features a dragon, star and “Et Surgo” inscription on one side and the word “strong” on the other side. The inscription “Et Surgo” means “I Rise” to encourage people to rise like the dragon. The piece is available on janewin.com. The price point for the coin is $298.
Levi’s
Levi’s Year of the Dragon collection includes a capsule line of denim tops and bottoms branded with a special red tab on the pocket and a custom leather back patch featuring dragon artwork and gold lettering. Other details of Levi’s Year of the Dragon capsule include contrasting red stitching, gold eyelets and a special designed paper cut graphic. The collection launched on Jan. 2 and is available on levis.com and in select Levi’s stores. Price points range from $29.59 to $128.
Sandro
Sandro’s Year of the Dragon collection includes pieces for men and women, with products including hoodies, zip-ups, cardigans, sweaters, blouses, vests and T-shirts. The colorways for the collection include khaki, red and black for menswear and are pink-focused for the womenswear. Accessories round out the collection, including keychains, socks and a handbag. The collection is available on sandro.com and in select Sandro stores. Price points ranges from $45 to $520.
Clot x Roots
Clot and Roots have partnered for a collection titled “Stay Lucky” in honor of the Lunar New Year. Dragon motifs are seen on pieces including a varsity jacket, hoodies, T-shirts and sweatpants offered in adults and kids sizes. The accessories offerings include a range of bags, wallets, headwear, and socks. The collection is available at juicestore.com. Price points range from $18.95 to $1,044.68.
Jaeger LeCoultre
In fall 2023, Jaeger LeCoultre unveiled its special edition Reverso Tribute. This was followed by this new iteration for the Year of the Dragon, respectfully named the Reverso Tribute Enamel Dragon. The watch features an engraved depiction of a Chinese dragon and is crafted in 18-karat pink gold. Customer can contact Jaeger LeCoultre’s customer service to purchase the watch and request pricing.
Hamilton
Hamilton has debuted a skeletonized model titled The Ventura Dragon, presented in the brand’s ELVIS80 watch case. The watch is offered in two colorways, a rose gold PVD case and a black look. Both versions feature a matte black PVD-coated skeleton dial emblazoned with graphic cut-outs that depict an Eastern dragon. The piece is available via hamiltonwatch.com at a price point of $1,995.
Piaget
Piaget’s Lunar New Year collection pays homage to not only the dragon, but the phoenix as well, another mythical creature associated with fire. These timepieces are limited to 38 pieces each, and are set against a dial in white and grey mother of pearl. In addition to the watches, Piaget’s Lunar New Year collection includes jewelry pieces, such as a dragon brooch, phoenix ear cuffs and a ring. For availability and pricing, customers can contact Piaget directly.
Tag Heuer
In celebration of the 2024 Lunar New Year, Tag Heuer released two new limited-edition watches. The watches are crafted in gold and steel, with the steel version featuring a sunray-brushed silver dial, and the gold variant featuring a sunray-brushed 18 karat pink gold-plated dial. The steel version is limited to 300 pieces while the gold is limited to just 50 pieces. The watch is available via Tag Heuer boutiques, select online sites and through select retail partners. The price point for the stainless steel watch is $6,300 and the pink gold is $22,550.
Fendi x Frgmt x Pokémon
As part of their “Friends of Fendi” project, Fendi collaborated with Hiroshi Fujiwara’s Fragment and Pokémon for an accessories collection celebrating the Year of the Dragon. The Fendi x Frgmt x Pokémon spotlights Dratini, Dragonair and Dragonite, three dragon-type Pokémon from the first-generation of Pokémon. The collaboration will be available in Fendi boutiques worldwide and on fendi.com starting from Thursday.
Bottega Veneta
Bottega Veneta unveiled its 2024 Lunar New Year campaign featuring award-winning actress and brand ambassador Shu Qi. The collection features exclusive designs themed around the Year of the Dragon, including the Andiamo, Sardine and Orbit sneakers to a bespoke Jodie bag with a dragon-tail handle.
Swatch
Swatch’s Year of the Dragon watch.
Swatch’s Year of the Dragon collection is made up of five different styles. Each watch is presented in special cube-shaped packaging in the same colors and dragon designs as the watches. The full collection is available on swatch.com and in Swatch stores. Price points range from $80 to $220.
Mulberry
British heritage leather goods brand Mulberry is launching a collaboration with designer Mira Mikati, characterized by Mikati’s signature iconography, in celebration of the Year of the Dragon. The collection includes bags, keyrings, small leather goods, ready-to-wear and water bottles, eschewing the traditional red for a color palette of azure, candy pink, ccid yellow and touches of bright green. The collection launches Jan. 10 and will be available in stores and online, with price points starting at $95.
Adidas and Samuel Gui Yang
Adidas has collaborated with sustainable brand Samuel Gui Yang for an eco-friendly sneaker honoring the Year of the Dragon. With the classic Chinese knot button design, Chinese tailoring and contour re-integrated within modern design styles and unique fabrics, the collection is a subtle interpretation of Chinese aesthetics. The Maxxwavy Shoes, which includes a hand-woven detailing that emulate the dragon’s spine, echoes the Year of the Dragon theme.
Seree
Seree’s Year of the Dragon necklace is a limited-edition piece inspired by traditional jade jewelry passed down through generations. This necklace features an embossed dragon on a sleek rectangular pendant, adorned with two sparkling blue zircons. The piece is available on Seree’s website seree.co at a price point of $108.
Loewe
To celebrate Lunar New Year, which lands on Feb. 10, Loewe has tapped three Chinese master jade carvers to create a pendant series that highlights the rare craft of jade sculpting. Xiaojin Yin created a pendant in emerald green that depicts a cricket perched atop a cabbage, or bok choy, a symbol of wealth and abundance. Carver Qijing Qiu created an eggplant-shaped pendant in light mauve symbolizing status and success. Lei Cheng created a spring jade pendant featuring a tiny snail atop a pea pod, symbolizing fertility, abundance, and luck. The pieces cost around $14,061, per piece, and will be available at Casa Loewe concept stores in Shanghai, Beijing and Chengdu.
Burberry
Burberry’s Lunar New Year collection focuses on British wardrobe archetypes, showcasing elements like houndstooth check, a seasonal rose print and a vibrant red. The pieces introduces new takes on classic checks, along with new eyewear styles in colors traditionally associated with good luck and prosperity. The products will be available on burberry.com and in Burberry stores, with price points ranging from $140 to $3,750.
Timberland
Timberland’s Lunar New Year collection includes three exclusive boots, blending the brand’s classic design with unique dragon-themed elements. The Timberland Heritage 6-inch lace-up boot, crafted from Timberland premium leather, comes in Chinese red for men and classic black for women. Other pieces include the Timberland GreenStride Motion 6 mid lace-up hiking boot, a badge bomber jacket, crewneck sweatshirt and canvas stretch carpenter pants. The collection is available at timberland.com and Timberland stores, with price points ranging from $30 to $210.
Kate Spade
Kate Spade has launched a Lunar New Year collection, featuring dragon motifs on everything from handbags to dresses. The collection also includes dragon-inspired jewelry pieces. The Year of the Dragon products will be available on katespade.com and at Kate Spade stores, with price points ranging from $68 to $428.
Brilliant Earth
Brilliant Earth Dragon diamond medallion.
Crafted to celebrate the Lunar New Year, Brilliant Earth’s limited-edition disc medallion features a gleaming dragon surrounded by starburst diamonds. A textural pattern adorns the backside for a versatile look. The length of the chain can be adjusted to 16, 17, or 18 inches to suit individual preference. The piece is available on brilliantearth.com at a price point of $1,295.
Boss
To celebrate the upcoming Lunar New Year, Boss has collaborated with novelist and calligrapher Feng Tang on a dragon-themed capsule collection that draws inspiration from traditional Chinese calligraphy. Tang took cues from Chinese characters and traditional patterns, crafting a modern and minimalist calligraphy style that showcases the dragon character as the hero motif of the collection. These exclusive pieces for the Year of Dragon feature classic red and black tones with milky white accents. The Lunar New Year capsule features a range of men’s and women’s items, from classic collegiate-style baseball jackets and casual sweatshirts, to knitwear pieces and T-shirts. The Lunar New Year collection is available at Boss stores and on boss.com, with price points ranging from $178 to $1,295.
Koio
For the fourth year in a row, Koio has released a limited-edition Lunar New Year sneaker for men and featuring their best-selling Capri silhouette. This year’s custom illustration of a dragon was drawn for Koio by illustrator Dahan Chung. Like all of Koio’s shoes, these are handcrafted in Italy from LWG Gold-certified leather, this time featuring shades of white and red leather, set on a partially recycled rubber sole. The sneaker is available on koio.co at a price point of $328.
MCM and Bape
German luxury fashion house MCM has teamed up again with Japanese streetwear company A Bathing Ape (Bape) for a capsule collection celebrating the Year of the Dragon for Lunar New Year. The Bape STA logo is a focal point of the collection and is enveloped with a golden dragon. The capsule is available online and in-store in selected MCM flagships and Bape stores across the U.S. Price points for the collection range from $550 to $1,290.
Dr. Martens
Dr. Martens Year of the Dragon collection.
For the 2024 Lunar New Year, Dr. Martens has taken two classic silhouettes and reimagined them with red accents. The 1460 boot and Adrian loafer, constructed from black Smooth Slice leather, feature dragon insole artworks. The collection will be available in select Dr. Martens stores and on drmartens.com.
Moose Knuckles
Canadian luxury outerwear brand Moose Knuckles has launched its Dragon Year Capsule, blending traditional Chinese culture with street fashion. Moose Knuckles invited graphic artist Panda Mei, fashion stylist Yuki and hype blogger Moo$e to collaborate on filming the campaign. The capsule includes jackets, crewnecks, sweatshirts, T-shirts, pants and headwear. The collection is available at mooseknucklescanda.com and at Moose Knuckles stores. Price points range from $175 to $695.
Tory Burch
Tory Burch Lunar New Year collection.
Model Lina Zhang and her children Mubai and Anzhi star in the campaign for Tory Burch’s Lunar New Year collection, celebrating the Year of the Dragon. Limited edition pieces feature dragon motifs and clouds to represent its celestial realm. The collection is available at Tory Burch stores and toryburch.com, with price points for the collection ranging from $98 to $1998.
Prada
Prada 2024 Lunar New Year campaign.
For the 2024 Lunar New Year, Prada has presented an exclusive collection of men’s and women’s ready-to-wear, bags, footwear, jewelry and accessories. The highlights of the women’s items include ultra-light organza skirts, knitwear made of fine materials and blazers with a belted waist. Stand-out footwear includes satin sabots, brushed or patent leather loafers and black or white sneakers. The bags range from the new Prada Buckle and the Prada Arqué to the Re-Nylon and leather Re-Edition. The Re-Nylon is featured in the menswear selection, across jackets, vests, trousers, and shirts, and also backpacks and travel bags.
Puma Hoops
In honor of the Lunar New Year, Puma has revealed the first MB.03 colorway of the year. The latest signature shoe from LaMelo Ball comes in a metallic gold colorway featuring design elements that pay tribute to the Lunar Calendar and the Year of the Dragon. The Chinese New Year edition of the MB.03 includes the Puma Nitrofoam for high impact movements. The price point for the shoe is $125, and it will be available on the Puma mobile app, the Puma NYC flagship store and at Foot Locker, Champs Sports, Foot Locker Canada and Champs Sports Canada.
COS
COS has unveiled its 2024 Lunar New Year Collection, celebrating the Year of the Dragon. The collection features dragon prints and florals in an array of distinct designs. The capsule utilizes digital hand-drawn techniques to combine prints with tactile surface textures. The Lunar New Year Collection is available at COS stores and on cos.com.
Alexander Wang
Alexander Wang’s Year of the Dragon capsule is inspired by the abstract lines and geometric shapes of ’90s tribal tattoos. The collection is personified by mirrored crystal hotfix dragon on a unisex velour camp shirt, lounge set, and minidress, along with red accessories. The capsule is available to shop in-store and online at alexanderwang.com, with price points ranging from $395 to $895.
H&M
H&M is celebrating the Lunar New Year with a special collection for kids. The capsule collection uses traditional red and gold colors with dragon motifs in honor of Year of the Dragon. Price points for the collection range from $9.99 to $64.99. The collection is available at H&M stores and hm.com.
Radley London
For the Lunar New Year Collection, Radley London drew inspiration from the color red, symbolizing good luck and fortune for the new year. The design team at Radley London imagined the dragon coming to life through different craft techniques, using individual leather appliques, foil and screen printing and braided piping. The collection is available at radleylondon.com, with price points ranging from $118 to $368.
IWC
IWC Schaffhausen has released a limited-edition Portugieser chronograph in honor of the Year of the Dragon. The Portugieser Chronograph Year of the Dragon features a 41-millimeter stainless steel case, a burgundy dial, and gold-plated hands and appliques. Burgundy was the shade of red IWC chose to symbolize the vibrant color of fire, which is traditionally used to welcome the Lunar New Year in China and promises longevity and luck. A transparent sapphire case back reveals a gold-plated rotor of the automatic winding system taking the form of a detailed dragon. The price point for the watch is $9,350, and it is available on iwc.com and at select retailers.
Calvin Klein Underwear
Calvin Klein’s 2024 Lunar New Year collection.
For a limited-edition capsule collection, Calvin Klein has reimagined their underwear staples in red and emblazoned dragon motifs on them. The limited-edition pieces come in the brand’s signature cotton. Price points range from $22 to $44, and the collection is available on calvinklein.com and at select retailers.
Valentino
Brand ambassadors Yang Yang and Yang Zi appear in a new campaign featuring a mix of Valentino staples reimagined in Rosso Valentino, an iconic hue for the brand and a symbolic one for Lunar New Year. The women’s offerings include a red dress, a red jacket, slingbacks, a mini bag and a bucket bag, each done in saturated cherry red. The men’s range includes sneakers and a tote. Price price points range from 350 to 3,500 euros and will be available in Valentino boutiques in mainland China, Hong Kong, Macao and Taiwan regions, as well as Valentino’s official website, WeChat mini program and flagship stores at Tmall and JD.com from Jan. 31.
Lush
Lush is celebrating the Lunar New Year with a limited-edition selection of bath bombs, shower gel and shampoo inspired by the forthcoming Year of the Dragon. Included in the collection are a red-orange bath bomb scented with ginger and citrus, as well as a new gift box featuring festive wrapping paper.
Jimmy Choo
To celebrate the Year of the Dragon, Jimmy Choo has released seven handbags, each with a hand-crafted, three-dimensional dragon laced between the brand’s JC monogram, which symbolizes good fortune and prosperity. The purses are also studded with crystals, representing joyous futures in the new year. This collection consists of two purse silhouettes: the Avenue mini shoulder and the Avenue phone bag. The mini will come in gold, pink, and a multi-colored crystal option, and the phone bag will be offered in gold and pink in both a quilted and crystal-embellished finish.
Charles & Keith
The API-owned footwear and accessory brand’s limited-edition Lunar New Year capsule includes shoes and handbags crafted from recycled jacquard satin. Retailing from $56 to $73, the new collection features a smaller version of the brand’s fan favorite Ally handbag.
Alexander McQueen
The British label celebrates Lunar New Year with the release of new leather accessories including handbags, wallets and cardholders. The Small Peak and the Mini Jewelled Satchel are available in red, which is known as the color of good fortune, while the Small Seal and Mini Seal bags come in a vibrant fuchsia.
Pat McGrath
Pat McGrath is ringing in the Lunar New Year with the limited-edition Luxe Quad: Bronze Borealis New Year Edition ($62), which features four striking bronze and captivating copper hues. These blendable and buildable shades deliver saturated color in a single swipe.
Charlotte Tilbury
Charlotte Tilbury has released a limited-edition Luxury Palette ($55) in celebration of Lunar New Year. This iteration of her best-selling eyeshadow quad, entitled Queen of Luck, features highly-pigmented golden pink, warm terracotta and champagne gold hues.
Strathberry
Strathberry’s Lunar New Year collection celebrates the Year of the Dragon with a vibrant floral motif. Find the new pattern printed on some of their much-loved silhouettes including the Cardholder ($135), Silk Skinny Scarf ($75) and the Crescent on a Chain ($495) purse.
Vespa
Vespa is leveraging the Lunar New Year celebrations to bow its inaugural fashion item, a varsity jacket emblazoned with the dragon and signature Vespa insignia, including an archival V logo. The garment flanks the release of a collector’s iteration of the Vespa 946 scooter, dubbed “Dragon” and rendered in a golden shade featuring an emerald green dragon snaking around its livery. It is available in a limited run of 1888 pieces. The Italian motorbike brand, part of the publicly listed Piaggio Group, is taking the project on the road, hosting a launch party in Hong Kong on Jan. 24
D’Ussé
Humberto Leon, Kenzo’s former creative director, is teaming up with D’ussé XO cognac to release a limited-edition envelopes pegged to the Lunar New Year. Inspired by the holiday’s tradition of gifting red envelopes filled with cash, D’ussé’s festive offerings feature Leon’s original designs for the Year of the Dragon, with twin dragons and the classic Chinese character for “luck” or “richness” on the front and flame emblems and “Gong Hay Fat Choi” (“or wishes for a prosperous New Year”) on the back.
Envelopes can be exclusively found at select retailers in Los Angeles, San Francisco, Houston and New York with purchase of the D’USSE XO Lunar New Year gift box while supplies last. Fans outside of these cities can still celebrate with the D’USSE XO Limited Edition Lunar New Year gift box at select retailers nationwide and online at dusse.com.
Marni
Available at Marni boutiques, on marni.com and in selected luxury retailers worldwide, the brand celebrates Chinese New Year with a capsule collection that pays homage to the dragon. Consisting of women’s and men’s ready-to-wear garments, sneakers and accessories, the limited-edition range features oversize t-shirts, sweatshirts, cashmere-blend cardigans, alpaca scarves, raffia tote bags and more, all emblazoned with motifs inspired by the mythical creature.
Blueme
Asian-owned candle brand Blueme celebrates the Year of the Dragon with a limited-edition set of votive candles. Featuring a quartet of floral, fruity and woody scents, the box set ($75) is available to purchase now.
Diesel
Diesel has debuted its Lunar New Year-themed offerings, which includes a collection of denim, mesh and jersey apparel. Jackets, hoodies, t-shirts and trousers are available in the unisex capsule, which can be purchased online or in select Diesel stores.
Vacheron Constantin
The luxury watch label’s Lunar New Year capsule features two new limited-edition timepieces crafted from 22-karat pink and white gold, respectively. Both watch faces are adorned with intricate dragon designs, evoking this year’s zodiac sign.
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