Lucky Brand's Bestselling Jeans on Amazon Are Only $40 Right Now, and Guys Say They're 'Super Comfortable'

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For nearly two decades, trending men’s jeans have been really tight, leaving guys with minimal space for their thighs and next to no breathing room in the crotch. And though classic Levi’s 501 jeans are popular, for many guys, they’re just not the right shape. However, a popular style from one of the biggest names in denim just went on sale, and it might be the most comfortable solution.

The Lucky Brand men’s 410 Athletic Fit jeans are on sale in the “Black Rinse” wash for an astoundingly low $40—60% off the original price of $99. Most of the style’s other washes are also available at 40%-50% off. Though the 410 style is only the fourth-most popular fit at Lucky Brand, Amazon shoppers seem to love it, with the style earning a spot among the top 50 of all men’s jeans on the site.

Lucky Brand Men's 410 Athletic Fit Jean (Black Rinse), $40 (was $99) on Amazon

[$40 (was $99); amazon.com]

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Shoppers love the Lucky Brand 410 Athletic Fit jeans for their comfortable fit. And with jeans now trending toward looser fits, this style strikes the right balance of style and function. The 410 Athletic Fit jeans are a mid-rise relaxed fit with a tapered leg. They’re made from primarily cotton with just a bit of polyester and elastane for flexibility. Mid-rise means they’ll fully engulf the toosh and come up right to the top of the hip bone, on average, with plenty of breathing room through the thigh and this pair tapers, so it has a slightly narrowing leg as you move down toward the ankle to avoid bunching.

After baggy jeans began to fade from style magazines in the early 2000s, skinny jeans stormed the shelves of nearly every store, leaving many guys with big thighs without a lot of options. When brands pick up on these trends, they tend to expand their offerings around those movements, thinking that’s what people want. In reality, though, super tight pants are exclusionary of different body types. About 15 years later, jeans have loosened up considerably, and more fits, including roomier athletic fits, are being offered across the board to serve men of all shapes better.

Lucky Brand Men's 410 Athletic Fit Jean (Barite), From $52 (was $99) on Amazon

[From $52 (was $99); amazon.com]

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That’s just one of the things shoppers love about the Lucky Brand 410 Athletic Fit jeans. They’re often lauded for their comfort but also for their looks, stretchiness, and color—all the ingredients for a pair of jeans you can wear multiple times a week.

One customer who ventured into these jeans amid his weight loss journey was pleasantly surprised with how they fit his body. “Super comfortable; size is on point. I recently lost 85 pounds, I'm used to looking like a busted biscuit in a size 44. Never thought I'd be buying 32, but these fit perfectly, and guys, I got to be honest, these fit and look great. Your significant other will appreciate it,” they said.

The 410 may also be the ideal fit for muscular men. A customer who had issues finding a well-fitting pair of jeans described these as the perfect ones and now dresses them up and down. “My build is more on the athletic side (thighs and butt) and I have always had a difficult time buying jeans—until the Lucky Brand 410 Athletic Fit! These jeans fit me to the tee from my waist to my legs. They are a good balance of a relaxed fit with a modern slim leg,” they said.

With prices rising nearly everywhere you look, finding a good pair of jeans for $40 might soon become an outdated concept. That’s why it’s worth trying a pair of these Lucky Brand 401 Athletic Fit jeans while they’re still 60% off.